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The Rhetorical Appeals: How to Win Arguments

Aristotle's Ethos, Pathos, & Logos (Plus bonus rhetorical appeals, Telos & Kairos!)
by

Jenni Fitz

on 3 March 2016

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Transcript of The Rhetorical Appeals: How to Win Arguments

logos
What should come to mind?
PATHOS
ethos
Secret bonus rhetorical appeals!!!
Aristotle actually created FIVE rhetorical appeals, but often only THREE are used or mentioned in school...
who was aristotle?
the rhetorical appeals:
how to win arguments!

kairos
This refers to the parts of an argument that draw support from the particular setting, time, and place that a speech occurs.
education:
Ethos, Pathos, & Logos
what is a
rhetorical appeal
?

Rhetoric:
the art of

speaking persuasively
appeal:
a request
Rhetorical Appeal:
The
art of speaking persuasively
in order
to request
that the audience agree
this appeals to your
TRUST.
What should come to mind?
ETHICS (Doing the right thing),
EXPERTS,
RELIABLE PEOPLE/SOURCES...
What questions can you ask to figure out if an argument has ETHOS?
What makes the person/source trustworthy or credible (believable)?
Has research been done, and have sources been cited?
Is the information unbiased (fair)?
Who published the information?
this appeals to your heart and emotions!
What should come to mind??
sym
PATH
y, em
PATH
y, feelings,
PA
ssion
Example:
The ASPCA created a commercial with heartbreaking images and sad music to persuade people to help protect animals from cruelty.
this appeals to your desire for LOGIC (for things to make sense)!
LOGIC
, INFORMATION,
STATISTICS, DATA, CLEAR REASONS
Example:
The author did extensive research for the article and cited his sources.
What questions can you ask to figure out if an argument has PATHOS?
How does the speaker want me to FEEL about the issue?
What examples or personal stories does the speaker tell?
Does the speaker use media (pictures, video, or music) to get an emotional response?
Does the speaker get overly emotional in their argument to make a point? Is it believable?
Example:
The $300 billion a year US pharmaceutical industry spent $3.1 billion on advertising prescription drugs directly to consumers in 2012. [18]
Source has been cited.
What questions can you ask to figure out if an argument has LOGOS?
Are clear statistics, data, or percentages given?
Are the sources for the information provided cited in the text or in a bibliography?
Is the information unbiased? Or does the speaker only address one side of the issue?
Can the information be proven to be true in multiple sources?
http://www.usatoday.com/videos/news/nation/2015/12/31/78121114/
What did the advertisement claim?
Can it be trusted?
aristotle's secret debate weapons
born 384 bc & died in 322 bc
lived & died in greece
educated at
plato's academy in athens, greece.
(his teacher was plato, another philosopher)
a philosopher
(teacher/ lover of knowledge)
what did he do for work?
he was a private tutor for king alexander the great
later on, he became a teacher at his own school called the lyceum.
What did he contribute to the world?
Philosophy
biology
mathematics
art
astronomy
his contributions influenced

700 years
of wisdom!
The other two rhetorical appeals are called
Telos and Kairos
telos
This is the speaker's purpose or attitude towards the topic or the audience.
ask yourself:
how
does the speaker
TELL
the audience about the issue?
Kairos is the
context
in which the argument takes place... how might the
SETTING
affect the issue at hand?
context!
tell
/attitude
Ethos, Pathos, & Logos in the real world...
Full transcript