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Internal Factor Evaluation Matrix (IFE) and External Factor

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qistina ishami

on 11 December 2013

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Transcript of Internal Factor Evaluation Matrix (IFE) and External Factor

External Factor Evaluation Matrix (EFE) of Malaysia Airline System Berhad
Thank You
OBJECTIVES

To determine Malaysia Airline System Berhad ( MAS ) strengths, weaknesses, opportunities and threats.

To develop Internal Factor Evaluation ( IFE ) and External Factor Evaluation ( EFE ) of Malaysia Airline System Berhad (MAS).

To understand more about the nature and role of management information systems in strategic management.

To identify the trend and events of airline businesses.

Internal Factor Evaluation Matrix (IFE) of Malaysia Airlines System Berhad.
Purpose Of Internal Factor Evaluation Matrix (IFE)
IFE matrix help the firm to determine and prioritize its internal strength and weaknesses.

IFE matrix assist the organization to perform an internal strategic-management audit.

IFE matrix help to identify the basic function or activities that make up marketing, finance, production, research and development, and management information systems.

Strength of Malaysia Airline System Berhad (MAS)
weaknesses of Malayia Airline System Berhad (MAS)
The total weighted score for Internal Factor Evaluation (IFE) is 2.81. It indicates that Malaysia Airlines System Berhad (MAS) has strong internal position.

Malaysia Airlines System Berhad (MAS) should improve more in its internal strength such as by providing training to improve staff productivity in order to meet customer expectation.

Internal Factor Evaluation Matrix (IFE) and External Factor Evaluation Matrix (EFE) for Malaysian Airlines System Berhad 2013
Purpose of External Factor Evaluation Matrix (EFE)
Strategic management tool for assessment of current business condition

To visualize and prioritize the opportunities and threats that a business is facing.

To develop major external forces that affect the organizations such as economic, social, cultural, demographic, environmental, political, governmental, legal, technological and competitive.

Opportunities of Malaysia Airline System Berhad (MAS)
Threats of Malaysia Airline System Berhad (MAS)
The total weighted score for Enternal Factor Evaluation (EFE) is 2.57 . It indicates that Malaysia Airlines System Berhad (MAS) has strong external position. Note that total weighted score is the above average of 2.5 so Malaysia Airlines System Berhad (MAS) has doing business pretty well taking advantage of external opportunities in avoiding the threat facing by the firms.

Malaysia Airlines System Berhad (MAS) should take precautions to cope with things that are beyond their control such economy instability, political, government, social, global competition and many more.

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