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V.W. EPK

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Ryan McDonald

on 7 November 2012

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Transcript of V.W. EPK

Vince Wilfork Biography Vince Wilfork is a premier nose tackle in the National Football League & captain of the New England Patriots.

Wilfork has led the Patriots to the Super Bowl three times and is a Super Bowl Champion (XXXIX). Born and raised in Boynton Beach, FL. Wilfork played college football and track and field at the University of Miami.

Considered to be not only one of the top nose tackles in the NFL, Wilfork is a true philanthropist as well. He was recognized as the 2010 New England Patriots Ron Burton Community Service Award winner, exemplifying someone who is willingly active in both the community and charitable foundations.

During his senior year of college, Vince's father passed away from complications with diabetes. This influenced Vince to begin efforts to raise funds for diabetes related causes.

Wilfork, with his engaging personality, has been sought out for both the local and national spotlight with speaking engagements, meet and greets, autograph signings and endorsements with brands such as: Vince Wilfork Foundation

Vince began supporting diabetes causes in 2003, after Vince's father passed away from complications related to diabetes. Vince and his family know first hand what diabetes can do to a family and he has made it his mission to help others and spread awareness.

The Vince Wilfork Foundation was formally established in 2009 to support diabetes research, awareness, prevention, and proper care. The foundation also funds and supports programs for disadvantaged children.

Vince finds it his social responsibility to help educate and improve the lives of others dealing with such a costly disease. Vince promotes change for people living with diabetes.

In addition, Vince is committed to supporting and helping make a difference through education and support organizations for children. Fundraising for The VW Foundation
Vince used social media to help raise over $20K for the VWF and Celebrity Charity Organization. Vince raffled off a pair of AFC Championship tickets for only $10 a chance.
The Vince Wilfork Foundation and Joslin Diabetes Center's High Hopes Funds teamed up during the 2011 season to raise money. Fans were able to pledge either $7.50 or $75 for every one of Wilfork's tackles in the 2011 season. The promotion in 2012 will support VWF causes and is supported by EMD Millipore. VWF Past & Present Engagements Mentors Match of the Game Every home game a child that has been paired with a mentor is chosen to be Vince’s special guest at that game. The child is a boy or girl from the Big Brother/Big Sister organization and has the chance to meet both Vince and Bianca Wilfork and enjoy the game. Wilfork’s Annual Thanksgiving Blessing Turkey Giveaway Every Thanksgiving the Wilforks help families in need in their home state of Florida, by providing them with a turkey dinner. Over 620 turkeys are distributed by Vince and Bianca Wilfork each year. Backpack Giveaway and Barbecue The Wilfork Foundation hosts this event where inner city youths can come and enjoy a barbecue to start the year off right and receive a backpack full of school supplies that are provided by the VWF and its sponsors. AFC Championship Raffle Tackling Diabetes With Vince Wilfork For interest in booking Vince for: CJ@ksportsent.com Vince Wilfork Foundation Supporters Corporations Vince has Supported: Born:
Hometown:
College:
Drafted:
Super Bowls:
Pro Bowls:
Years with the Patriots:
Married to Bianca - 3 children November 4, 1981 University of Miami 2004 NFL Draft (1st Round 21st Overall) 3 Super Bowl Appearances (Champion 2005) 2007, 2009, 2010, 2011 9 Years The Vince Wilfork Foundation (VWF) The VWF has donated hundreds of thousands of dollars to many different organizations including, but not limited to:
The Joslin Diabetes Center
Diabetes Research Institute
Mattapan Community Heath Care
Boynton Beach Community Center Back Pack Program Vince Wilfork's Draft Day Fundraiser The VWF currently donates from its Draft Day Fundraiser to the Joslin Diabetes Center, Diabetes Research Institute and other diabetes focused causes and programs for children The event attracts approximately 1,000 attendees and has raised almost $1 million dollars in its 9 year existence The Draft Day Fundraiser raises money and awareness for the Vince Wilfork Foundation Vince Wilfork BBQ Raffle Vince held a raffle to benefit his foundation's work and Celebrity Charity Organization. The grand prize included a BBQ for six with Vince, two tickets to every Pat's home game (pre-season and regular season) and a new Weber Grill, provided by Yale Appliance, as well as six VIP tickets to Vince's 2010 Draft Day Fundraiser. (781) 249 - 6213 SBLI Christmas Speaking Engagement Vince and SBLI visited the Franciscan Hospital for Children where he signed autographs, took pictures and delivered presents to children who had to spend the holiday at the hospital. Agaves Mexican Grill Autograph Signing Vince partnered with The New England Picture Company to hold an autograph signing. Fans and collectors had the chance to come enjoy some food and drink at the Agave Mexican Grill as well as meet Vince, get an autograph and take their picture with him. Big Y World Class Market Endorsement Vince has partnered with Big Y supermarkets to endorse and promote specific items such as the Superbird and The In-Vince-Ible Sandwich. Vince is featured in television, radio and print ads to promote such items. Corporate Engagements References From Endorsers and Sponsors "Our relationship with Vince Wilfork has been tremendous on both a personal and professional level. Since adding Vince to Reebok’s roster of elite athletes in 2007, his contribution to the brand provides endless benefits based on his exceptional professional track record as a NFL Super Bowl Champion, 4-time Pro-Bowler, and Ron Burton Community Service Award Winner for the New England
Patriots. In addition to his stellar professional resume, he is also an established charitable figure who gives back to the community through his own Vince Wilfork Foundation." Reebok - "I am writing to let you know that our sponsorship of the Wilfork Foundation has been more than even we had hoped for. I have placed many ads over the years for my company in various media outlets, (paper/radio/TV) my companies have always gauged the success of these ventures on our return on the investment. Our connection with Vince Wilfork is threefold in the way of exposure than all the media busy we have made. We realize this started out as a charitable association, but it turned into a win-win for the company. We have found that an association with not just a great athlete, but a wonderful human being, has brought a new clientele to our business" Plainridge Racecourse - Boynton Beach, FL Every Year this event is attended by numerous athletes from the New England Patriots Novo Nordisk Novo Nordisk is a global healthcare company with 89 years of innovation and leadership in diabetes care. Naturally, a partnership began with Vince and Novo Nordisk. Vince partners with Novo Nordisk at multiple community events to raise awareness and funds for diabetes research. Motivational Speaking Vicks NyQuil Endorsement Vince partnered with Vicks NyQuil and was featured in television and print ads to endorse their products. Vince has also engaged in various motivational speaking events. Vince is no stranger to motivating others, whether it be on or off the football field. Other Corporate Engagements New England Patriots Novo Nordisk
SBLI
Big Y
Big Brother, Big Sister
Casual Male Vince is an engaging public speaker and has an outgoing personality, making him a great fit for corporate engagements including: Corporate Sales Meetings
Charity Events
Autograph Signings
Meet & Greet with clients
Sales Teams, & Contest Winners Endorsements Including:
Radio Spots
Print Advertising
On-Line Social Media Promotion Social Media Outlets Influential followers include:
3.7M Chad Johnson
2M Paul Pierce
1.2M Terrell Owens
260k Patriots
300k Wes Welker
300k Donnie Walhberg
200k David Ortiz
320k Rob Gronkowski
170k Maria Menounos
183k Tony Dungy
8k Bianca Wilfork Twitter Vince has over 100K followers on Twitter Vince has over fifty thousand fans on Facebook
Vince also has a Facebook reach of an additional:
5,000 friends on Facebook
The Vince Wilfork athlete page is ‘liked’ by over 50,000 people
Multiple other fan based pages with thousands of friends and followers Facebook Examples of Corporate Engagements Corporate Sales Meetings
Charity Events
Autograph Signings
Meet & Greet with Clients
Sales Teams Contests
Endorsements
Radio
Print
On-Line Or for sponsorship of the Vince Wilfork Foundation or its events, please contact: CJ Yanofsky Beginning in September, we utilized Patriots’ Defensive Lineman Vince Wilfork to help celebrate the 10th anniversary Our Superbird Rotisserie Chicken. The campaign included a :30 television spot, two :30 radio spots, in-magazine print advertising as well as in-store signage, billboard, circular ads, digital ads and social media promotions. Our collaboration with Vince Wilfork gave Big Y, and our Superbird great recognition on many platforms, especially with Vince’s superb performance this year. We received recognition, as well as great comments on facebook and bigy.com. This campaign ended the day after Superbowl (Feb 6, 2012). During the campaign, we saw an 800K-pound growth. Pro Bowl Nose Tackle Philanthropist Family Man Sponsors of this event include: Big Y Supermarkets -
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