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Blue Ridge Spain

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by

Jeno Yogan

on 15 March 2013

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Transcript of Blue Ridge Spain

Blue Ridge Terralumen Joint Venture Delta Acquired Delta - Parent company of Blue Ridge

- Aggressive organization that believes in
international growth through acquisitions

- Did not like the idea of joint ventures as they
believed it was a poor way to enter new
markets

- The corporate culture between Delta &
Terralumen were drastically different

- Not only corporate culture, but business
strategies also differ substanially Dissolution Power Distance: Power distance is the extent to which the less powerful members of organizations and institutions (like a family) accept and expect that power is distributed unequally Individualism vs Collectivism: The degree to which individuals are integrated into groups Masculinity vs Femininity: The distribution of emotional roles between the genders. Masculine cultures' values are competitiveness, assertiveness, materialism, ambition and power, whereas feminine cultures place more value on relationships and quality of life. Uncertainty Avoidance

High- tries to minimize the occurrence of unusual circumstances and proceed with careful changes step by step by planning and by implementing rules, laws and regulations. Uncertainty Avoidance
Low- accepts and feels comfortable in unstructured situations and try to have as few rules as possible. People in these cultures are more tolerant of change. Recommendations Thank You This dimension explores how a society address itself amongst it fellow members, if they define themselves as 'I' or 'We'.
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