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Calcutta Mercy Ministries

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by

Benjamin Biesendorfer

on 25 November 2013

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Transcript of Calcutta Mercy Ministries

Calcutta Mercy Ministries
Partnership
-Joins Land of a Thousand Hills to provide an opportunity to give while getting in return.

-Community Trade.

-$15 bag = feeds 100 children in Calcutta, India.
-Also helps LOTH in their ministry in Rwanda.

Do Good Coffee.
-Each coffee purchase helps both ministries.
-Win=Win.

-LOTH personalizes bag for/towards the need of CMM for promotional and sale use.

-Allows donors/churches another way to give, than the traditional way.

-In taste testing LOTH coffee out beats other competitors.
Do Good Coffee.
Solution.
-Personalize bags to CMM even further.

-Create a logo to easily identify CMM and coffee together.

-Create a page on the website dedicated to the coffee and info about it.

-Create an informational video about the coffee and how purchases help.

-Give the coffee line a new name rather than using the LOTH line name.

Perks:
Disadvantages:
-Not unique enough.

-Not advertised.

-Little to none media exposure.


Coffee for Calcutta
Full transcript