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on 22 February 2018

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Transcript of Propaganda

The viewer is led to believe one product/idea is better than another, although no real proof is offered. Focuses on the positives, and ignores other important information.

What is propaganda?
Propaganda is a specific type of message presentation, aimed at serving an agenda.

Even if the message conveys true information, it may be partisan and fail to paint a complete picture.

Techniques: Yes, there are many ways to create propaganda!
More Propaganda Techniques
Even More Techniques
Why should I be aware of propaganda?
Propaganda may consist of falsely misleading someone through deception

Propaganda may also include censoring or limiting access to other information

This technique tries to persuade everyone to join in and do the same thing.

“Everyone else is doing it, and so should you!”

On your notes sheet, identify the ad that uses BANDWAGON
Name Calling
Using negative words to create an unfavorable opinion of the competition in the viewer's mind
Plain Folks
Attempts to convince the audience that a prominent person and his ideas are “of the people.” They can reach the audience and identify with the target audience's point of view.

Finding a person or a group to blame for all of society’s problems. That way, one can justify dehumanizing them or causing violence to them; one can also ignore responsibility for harm to them.

Glittering Generalities
All that glitters is gold...
Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.

Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action.

Card Stacking
Think of it as putting more cards in your hand, and hiding others.
Advertisers manipulate their audience’s perception of the original issue [the medicine] by emphasizing one side [the sleep YOU would have if you were taking it] and repressing another [the actual quality of the product in the ad].

Public attention is diverted from important issues and changes.
The idea is to get your audience to look elsewhere, and not at the important events and issues.
Don't be upset about problems in your life...keep calm.
Guilt by Association
Even if the person the media is
attacking is not actually associated with the group, connections with the group will always persuade the public. Also, connections between politicians and other groups.

An important person or famous figure endorses a product.
Gee, if Lady Gaga uses this make-up, it must be amazing!
Think of any political campaign.
Lesser of Two Evils/Deferring
What qualifies as propaganda?
Persuasive function
Large target audience
Represents a specific group's agenda
Faulty reasoning/emotional appeals
Can you think of a group of people that were once blamed for an entire country's problems? Possibly in the late 1930's? Hmmm...
You mean that the Duchess of Cambridge and Prince William go to Olympic events and play sports too?!
Tries to convince us of an idea or proposal by presenting it as the least offensive option.
This technique is often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. This technique is often accompanied by adding blame on an enemy country or political group.
Fear Mongering
A step by beyond fear; when people are afraid, they think irrationally; as a result they believe anything
Creating a problem/Offering a Solution
The media invents economic, personal, or social issues and then conveniently offers the "answer"
Links authority/prestige of something well respected to something a particular party represents.
Does an ad contain appealing images that are not directly connected with a product?
Rewriting History
or Total Lies
Fixed minds find it easier to reject REALITY
rather than to update their viewpoints. Even when a lie is PROVEN wrong, some will still try to defend it.

Draw on huge emotional appeals;
force the viewer to consider the future. This can also include talking to the public as though they are children—we’re susceptible even when we feel young.

“The most effective way to destroy people is to deny and obliterate their own understanding of their history.” - George Orwell
Full transcript