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IRHR Presentation Group 1
Transcript of IRHR Presentation Group 1
Managing The Organisation Case Study 1
Morgan Motor Company Morgan Motor Problem or Issues
sales & marketing Problem or Issues tutorial group: B3
tutor: Nisha Barka
Date: Monday, 15 November 2012 Group 1 Sughan Rao Rama Rao :c3171859
Marsha Gianina Widjaja :c3160435
Jessica Jayasaputro :c3151824
:c3159378 Unwillingness towards
Changes Key issues Top-Down Change
Process Innovation Theories Problem Solving Conclusion Lyons, P. (1999). What Morgan for the millennium?. Autoweek, 49(45), 20.
Olson, P. (2009). Classy Chassis. (cover story). Forbes, 183(7), 72-74.
Robbins, S.P., Berman, R.., Stagg, I., & Coulter, M. (2012). Management, (6th ed.). New South Wales: Pearson Australia.
Schermerhorn, J. R., Davidson, Poole, Simon, Woods, Chau (2011). Management, (4th Asia Pacific ed.). Australia: John Wiley Sons Australia, Ltd.
Vella, M. (2007). Morgan: British Tradition for the Road. Businessweek Online, 17. Reference List Question & Answer Session Background H.F.S Morgan, 1909
Started up in Malvern, it still runs as a family business
Morgan Motor cars are mostly hand made
very first model was a three wheeler car
which was very successful in mid 1920's and remained popular in 1950's
In 1935 a four wheeler modal was introduced
In 1989 they upgraded to a 3.5 litre v8 engine
Their demand were high an Morgan declared that the waiting list is 4/5 years
After the Second world War, 85% of their production were exported
Morgan Motor were making a huge sum of money but their profit were only 5-9% rather than 20% (1989) Production:
Hire more qualified engineer or workforce, in addition, innovation creativity for design and structure. Provide training for existing employees and the manager should make better planning of production.
Worker needs to be paid more bonus and incentives according to their level of output.
Communication in the meeting frequently and exchange thought and idea during meeting. complacency
family traditional values
close minded External:
Design development and technology
Design Development and Technology:
should be more open to let new changes
use more machines in production, ( lowering labor cost & increasing the output level)
advancement in technology so that the production of cars will be better. Problem Solving