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Nokia Swot Analysis
Transcript of Nokia Swot Analysis
The mobile phone brand, famous for the reliability and durability its phones provide, has ruled the mobile market for many years with its motto ‘connecting people’.
Strengths, Weaknesses, Opportunities, Threats
Strengths of Nokia:
Nokia is going through a tough time in the market due to a variety of factors.
Through the teaming of Microsoft and Nokia personnel, many of the problems can be overcome if Nokia strategises, plans and uses its resources properly.
Conclusion of SWOT analysis
Poor marketing skills (excluding few markets like India)
Could not use its global presence to create a viable ecosystem.
Company often criticized for poor after sales services.
Nokia has a great market disruption with N9 and it has a great chance of creating a unique winning product category.(Example is iphone’s own small but disruptive start).
Opportunities to expand the range of products and their prices.
In the first quarter of 2014, Strategy Analytics pegged Nokia's share of the global mobile-phone market at 11.5 percent, with shipments of 47 million. As of May 2014, those figures showed a drop from the same quarter last year, when Nokia's market share was 16.6 percent and shipments were 61.9 million.
The numbers were high enough to beat Apple, but not by much. For the quarter, the iPhone gave Apple a 10.7 percent share of the global mobile-phone market, with shipments of 43.7 million.
Announced its first-quarter results- Nokia revealed a 30 percent drop in phone sales, which it blamed on "intense competition."
Strong competition from other smartphone companies (Motorola and Sony) will make it hard for Nokia to maintain and expand their market share.
Low-cost threats by China mobile companies and others can cause big problems.
Brand name- Many consumers often opt for Nokia more than any other brand because of the reliability, durability, and creativity their phones provide.
Most of Nokia’s highly qualified personnel have teamed up with Microsoft’s experts as a part of the acquisition deal.
Took a long time to enter the highly productive and booming smartphone market.
As a result the company lost a lot of its once huge market share.
The Finnish mobile company has made comparatively lower profits due to drop in sales that result from tough competition.
According to statistics, the company’s profits have fallen by 7% in the second quarter of 2014.
Who is Nokia's Biggest Threat?