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Compare and Contrast the Method of WWF and Greenpeace
Transcript of Compare and Contrast the Method of WWF and Greenpeace
Trying to convince others to deliver the public good which is the improvement of the natural environment.
They used the media as their weapon against powerful governments in an attempt to drive policy changes.
Using methods of "bearing witness," "direct action," and creating a "media mind bomb"
Greenpeace's early membership was made up of journalists, scientists, and activists
World Wild Fund
WWF works directly on providing the public good.
Steps taken by the WWF in order to protect the environment typically involve collaboration with various government agencies and non-governmental organizations with a softer approach through conferences and negotiations
WWF attracted the attention of scientists, business people, and government officials
Three of the seven existing species of marine turtle are critically endangered
1. World Wide Fund (WWF)
is an international non-governmental organization
working on issues regarding the conservation, research and restoration of the environment
Mission to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature
focuses on world's biodiversity: oceans and coasts, forests, and freshwater ecosystems. Among other issues, it is also concerned with endangered species, pollution and climate change.
WWF vs GREENPEACE
is an international non-governmental organization focuses on world wide issues such as climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues
Does not accept funding from governments, corporations, or political parties
Has been described as the most visible environmental organization in the world
WWF & Greenpeace: A Tale of Two Environmental Giants
COMPARE AND CONTRAST
WWF and Greenpeace have become instantly recognizable global brands is a testament to their success in the last decades.
The real challenge for both in the next 50 years is not the differing approaches taken by the pair – it is the question of how to spread their support from their western bases to be equally effective in other parts of the world.