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Patterns of Crowd Contributions and Their Implications for Crowd-based Initiatives

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Chiara Franzoni

on 18 June 2015

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Transcript of Patterns of Crowd Contributions and Their Implications for Crowd-based Initiatives

Patterns of Crowd Contributions and their Implications for Crowd-based Initiatives

.recognition (thank you)
.product deliverable <1year
.customization
.co-development
.community-belonging
Rewards types
WHAT GETS FUNDED
CROWD FUNDING
Content of this talk
feedback:
chiara.franzoni@polimi.it

Crowd Contributions

- Crowd Science (CS)
.what it is
.benefits of CF
.motivations to contribute
.patterns of participation
.takes-out

- Crowd Funding (CF)
.what it is
.determinants of success
.takes-out

Conclusions
IN SUM:
RELATIVELY FEW
DO MOST OF THE WORK
ACTIVITY DECLINING AND VERY SENSITIVE TO MEDIA EXPOSURE

EXTREMELY HIGH DROP-OUT

DETERMINANTS OF SUCCESS
ignite WOM at inception (herds)
mobilize social capital (including FB, family..)
reciprocity (support others within community)
provide visuals
allow very small pledges

Furthermore:
ethical intentions, especially if combined with community-nurturing (Defazio et al., WOP)
CONCLUSIONS
Crowdfunding
Crowd Science
Can take-off only with large numbers
Traffic volume critical
Join larger platforms?
Community & users involvement important
synaptic leap
CROWD SCIENCE: WHAT IS IT
completely voluntary
no direct gains
BENEFITS OF VOLUNTARY WORK

- lower labor cost
- speed of execution
- broadcast search rare skills
- more creativity / diversity
- more motivated contributors
- capillarity of coverage
- more verification
- open data / intermediate inputs

INTRINSIC
. fun / enjoyment
. social interaction
. learn / gain knowledge

EXTRINSIC
. reputation
. career signal
. use in further work
MOTIVATIONS to CONTRIBUTE
10% contributes 79%
Gini =0.85 (OSS 0.75 Wikipedia 0.92)
PATTERNS OF
PURELY-VOLUNTARY
PARTICIPATION
only 27% come back after day1
without return would lose 85%
average time spent: 7'-26'
Planet Hunters covered by Time Magazine
[April 14, 2011]
A minority provides substantial contribution
Returning contributors are critical
Contributions volatile and sensitive to media exposure
TAKES-OUT

Constant and lengthy work to sustain participation
May require providing further motivations (extrinsic)
May not be ideal for works that require experience / learning
Kickstarter
mostly arts & creative projects
success rate of design and technologies is below-average
IN SUM

more ideal for creative endeavors than for tech products
requires social capital
community-belonging participation and ethics important themes

Chiara Franzoni,
School of Management, PoliMi
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