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Candy Crush

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Diana Berlin

on 8 July 2013

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Transcript of Candy Crush

Candy Crush Saga
About Candy Crush
Owned & Created by King

There are currently over 385 levels in Candy Crush Saga.

To complete a level in Candy Crush Saga you need to achieve two goals:
Achieve a score that will earn you at least 1 star
Complete the challenge which is explained at the start of each level

You will win points when three or more candies of the same color are switched next to each other and they burst. The aim is to gain as many points as possible to achieve 1, 2 or 3 stars!


Moves & score
In this game mode you have a limited number of switches before running out of moves. If you have not reached the score required to earn at least 1 Star, then you will fail the level
Jelly
In this game mode the game board behind the candy is covered in jelly. Remove the jelly by matching candy on top of the jelly. If you fail to remove all jelly before running out of moves then you will fail the level
Ingredients
In this game mode, ingredients will appear on the game board. Collect these ingredients by bringing them to their delivery point. On the side of the board you will see a recipe of how many ingredients you need to collect. If you do not bring down all the ingredients before running out of moves then you will fail the level.
Time limited
In this game mode there is a time limit. If you have not reached the score required to earn at least 1 Star when the time runs out, then you will fail the level.
Candy order
In this game mode, you are tasked with collecting a number of candies. This is done by removing the wanted candies. If you have not collected all the wanted candies before running out of moves then you will fail the level.

Game Modes
Supported Devices
Apple devices
Candy Crush Saga supports iOS version 4.3.5 or later on the following models:

iPhone 3GS, iPhone 4, iPhone 4S and iPhone 5
iPad 1 & later models
iPod Touch: 3rd generation (and later models)
Candy Crush Saga does not support jail-broken iOS devices (iPhone, iPad or iPod Touch)

Android devices
Candy Crush Saga runs on all the Android devices which fulfill the following criteria:

Own a processor build on ARMv7 architecture
Supports OpenGL ES 2.0
Support a 320x480 resolution or higher
Run on Android OS 2.2 or higher.

Candy Crush Statistics
Number of Fans: 35098133
People Talking About: 1526624
People playing on Facebook each month: 45,000,000
The Brain
Primary function of right right side of the brain is spatial intelligence
Spatial intelligence involves vision and abstract and analytic abilities
In a study, players had less physiological stress after playing
The 12 Stages of Addiction
1. Anticipation.
You’ve heard a lot about Candy Crush Saga . You’re excited. The sugary theme tune rings in your ears. You even hum along.

2. Delight
1st level. Swap candies to make rows of three or more. Easy! You are King of the Candies!

3. Elation
Nailed it.

4. Anxiety
As the levels go on, things become trickier. Nothing you can’t handle though. Although who wants candy with fruit in it?

5. Panic
Then things begin to get dark. Impenetrable jelly cubes are introduced. Who puts jelly in a cage?

6. Bargaining
Timers come into play, and the game tempts you with buy-outs. You stand strong, but also think of all the candy you could crush with that paintbrush.

7. Despair
Levels seem unconquerable. Where’s the black disco candy when you need it?

8. Shame
The little girl begins to cry. Stop crying, little girl! Please! Stop crying!

9. Anger
GR, You’re locked out? Let me back in!

10. Jealousy
You wait an agonizing twenty minutes, coveting the candy of others.

11. Paranoia
When you’re locked out, all you can see around you is candy.

12. Relief
And then, you’re back. CANDY CRUSH.
The Top-Grossing Mobile App
Candy Crush brings in around $633,000 a day
- more than $230 million a year
About King
Founded in 2003
They are a leader in making quality casual social games for players all around the world
Over 190 million monthly players and more than 26 billion game plays
Hits include Candy Crush Saga, Pet Rescue Saga, Bubble Witch Saga and Pyramid Solitaire Saga
Offices are located in London, Hamburg, Stockholm, Malmö, Barcelona, Malta, Bucharest and San Francisco.

History of King
Launch of Midasplayer.com

Founded by Riccardo Zacconi, Sebastian Knutsson, Lars Markgren, Toby Rowland, Thomas Hartwig and Patrik Stymne
Aug 2003
Milestone of 15 million gameplays and $3 million in prizes
Jan 2005
First game launched on the Google Play platform
Jan 2012
April 2012
Launch of Candy Crush Saga on Facebook
April 2012
Milestone of over 10m daily active users on Facebook
May 2012
2nd Biggest games developer on Facebook
June 2012
Milestone of 40 million monthly unique players
Nov 2012
Launch of Candy Crush Saga on mobile
Feb 2013
Milestone of over 9 billion gameplays and 80 million monthly active users
Transformation of ‘Midasplayer.com’ to ‘King.com’
Nov 2005
Top 10 developer on Facebook
Oct 2011
More Facts About King
King games can be started on a phone and picked up again on a desktop — that's why they're so "sticky" with users.
Zynga has lost more than 100 million players in the past year -- about the same number gained by King.
Any King game can be played for either 2 minutes or 2 hours.

User Reviews
Finally, what you have been waiting for...

Social Media Impact
Facebook
YouTube
Gamers Unite
Full transcript