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Red Door Boutique
Transcript of Red Door Boutique
Tuesday May 6th, 2014
By Antony, Joe, Domi & Andy
About The Red Door
Online Presence | The Red Door Boutique
APRICOT LANE BOUTIQUE
Unique | new & vintage home furnishings | garden | seasonal decor | creative goods | jewelry | unusual finds
The Red Door Boutique
"One of a kind" Women's Clothing & Accessories
Clothing | Fine Art | Antiques & Collectibles
- Opened Sept. 25, 2013
- Grand opening Dec. 13, 2013
- Initial meeting with Sharon, 2/3/14
Information gathered from -
- Nielsen, My Best Segments
- Client meeting
- Previous information from web development team
Vintage | Mens | Womens | Children | Junior
512 N 45th Ave E, Duluth, MN
Weeknights by appointment
Dannie Duluth Consignment offers previously owned designer clothing and accessories at affordable prices
Stylish and affordable | Quality Home Furnishings | Consignment
932 E 4th Street, Duluth MN
4407 E Superior St, Duluth, MN
313 West Superior Street, Duluth, MN
Trendy | Celebrity inspired fashion | Designer Labels | Quality
Bluestone Advertising Agency
Social Media & Marketing Plan
18-25 | 25-60 | 25-55
College student, seeking unique
College educated, home improvement
and vintage fashion
Women tend to pick up items for husband, unique home improvements
of online adults
now use a social networking
site of some kind.
By connecting the
brand with the online community, we will not only engage current customers, but also generate new ones and take advantage of the gap that has been left by our competitors
| No social media, although they do have a website |
users visit the site at least once a day, with
doing so multiple times throughout the day.
main demographic is ages
Twitter's main demographic also
with the fastest growing audience being
High levels of user engagement, with
of users checking at least once a day and
of users checking Instagram more than once
Especially popular with women, with some level of college education or higher, with middle or higher income.
of online women use Pinterest, compared to
of men. Pinterest has a strong presence with the
age demographic, namely women
"The Red Door is now on Twitter,
Instagram and Pinterest. Be sure to
follow us for the latest items and offers!
"We are now on Twitter #FirstTweet #TheRedDoorDuluth
#Vintage #Fashion #Art #Unique #Clothing"
(Link through Facebook)
"We've arrived on Instagram, too, follow us
and see what the Red Door has to offer you"
include image of the store & hashtags
(Link through Facebook)
Pin stuff relevant to fashion, seek out like minded accounts and
apply a spring collection themed board
(Link through Facebook)
"Staff pick, new women's shoes in store,
perfect for summer" (image)
Weekend news/stories, generic comments such as weather/what’s happening in duluth
Weekend news/stories, generic comments such as weather/what’s happening in Duluth
Retweet relevant accounts/engage
New items in store
(linked through Facebook)
Whats going on this weekend in Duluth?
(Perfect Duluth Day)
What we have coming up
Pictures of deals/items or weekend favorites, also push Art on Instagram (use visuals & hashtags)
Most of the social networks will post through Facebook (HQ)
Frequent posts to prepare for summer season & holidays; fewer in off season
140 characters or less - concise and informative, but fun and interactive with other people/business etc.
Fashion Posts :
#boutique #sale #vintage #photooftheday #picoftheday #fashion #style #shoes #pictureoftheday #colorful #instafashion #clothes #heels #beauty #beautiful #instagood #lookoftheday #StaffPick #StaffFavorite #weheartit
Art posts :
#art #illustration #drawing #draw #TagsForLikes #picture #photography #artist #sketch #sketchbook #paper #pen #pencil #artsy #instaart #beautiful #instagood #gallery #masterpiece #creative #photooftheday #instaartist #graphic #graphics #artoftheday
Also, make use of designer names such as
#AnneKlein #DKNY #RalphLauren etc (Up to 30 hashtags per post, reach wide audience)
Make use of these Instagram hashtags (if relevant to post)
Channel through FB & Twitter
Post new photos on Pinterest every few weeks
Each Thursday ‘re-pin’ things to stay engaged and updated
1. Consistent profile pictures
2. Cover photos - align with website
3. Add social media links to website
First three months
Goal: $200 sales/per day
$14,000 in total sales
Invested $1,000 for radio advertising
Located on 4th Street
Unique theme and space
Type of merchandise being sold is vintage and exclusive
Location to Dannie Duluth could potentially attract same customers
Sharon, the owner, has a lot of passion for her store and for the concept of her store
The Red Door has huge potential of providing its visitors with a unique experience, and thus become the #1 specialty store in Duluth.
Poorly visible signage
The exterior of the building blends in with the neighboring houses, which makes it difficult for the cars on the road to spot The Red Door
Due to the staffing shortages, Sharon is responsible of many tasks
Low local awareness of The Red Door
Partnerships with local businesses and events
The Red Door could also exploit the vintage merchandise market
Raise brand profile/customer awareness through advertising and connections to the Duluth locals
Perception that the area is unsafe
Not meeting sales goals
Long winter which causes bad weather
Our main objective is to
quality customers to The Red Door boutique, by
with its customers through social media, and ultimately
Modifying name to The Red Door Boutique
Promote at college campuses such as UMD, CSS, and UWS
Advertise on Charter Cable channels
The Woman Today
Ad space in the Garbanzo Gazette (Whole Foods Co-op newsletter)
Social Media Intern
PARTNERSHIPS & ALLIANCES
Consider promoting or sponsoring local events
Approach artists from Washington Square and local college art students to exhibit/sell items in the boutique.
Consider partnership with Blue Heron or Duluth Kitchen Company
Membership with Visit Duluth
Join Duluth’s Professional Women’s Network
We need to attract foot traffic and potential customers who are driving on the road and with the signage.
Current sign seems temporary and gives no indication was The Red Door is all about.
Consider making porch a three-season, secured porch to use as a display case.
Take down garage and convert it into parking spaces for added customer convenience.
We hope to achieve and transmit the sense of mystery and excitement The Red Door is able to evoke and offer, for we strongly believe that by having a Marketing & Social Media plan to guide and take advice from, The Red Door will prevail as a successful local retail store.
"It's a beautiful day at the Red Door,
come in and see us" (show picture of store front)
(Link through Facebook and Twitter)
This weekend we have (item/offer)
unique find (link through Facebook)