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Value of Leadership - Marc Márquez
Transcript of Value of Leadership - Marc Márquez
even further, brand image
Marc is a rider with a record-breaking career and today continues to show on the track that he has no rival.
Like Ericsson, Marc Márquez represents
future, innovation, a leader to follow
for good practice and excellent results.
He‘s an excellent
, becoming a prescriber.
in the Media, both Online and Offline.
His potential has grown and he’s the rider that generates more
with a 7.1, ahead of Rossi, Pedrosa and Lorenzo; and he’s one of the most valued elite athletes together with Rafa Nadal.
The fact that Marc was proclaimed MotoGP World Champion generated
on digital media, reaching a value of more than
€ 4.2 million, 578 news in print
, with a value of almost
4 million and 61 TV appearances,
with more than
€ 2 million
In total, more than
10 million impacts
37 K followers
717 K followers
1,32 M followers
2,9 M followers
Some examples of repercussion in the
Some examples of
repercussion in the media.
To talk about Moto GP is to talk
technology, passion, innovation and challenges.
throughout Spain's territory, as well as in the most important countries of the world, due to its high number of international circuits.
Being a Personal Sponsor allows a brand to explore
new B2B opportunities.
for motorcycling is increasing every day, becoming one of the motorsports with the highest number of spectators worldwide.
With someone like Marc Márquez the expected results and return can only be translated into positive data.
A top athlete of international stature as he ensures success in the
, in the
telecommunications industry and TV & Media Management.
recognition among customers and competitors.
with the main players involved with the
TV & Media contents.
Buzz Marketing and impact
internal communication through meetings and conversation.
of the champion in corporate and institutional events.
A collaboration agreement has been signed between
and Marc, making Marc Spain’s national ambassador.
National ambassador of
to meet and talk to our customers, which encourages
on both the racing suit and the official helmet.
Elements of a
He’s the best Rookie in the premier class, plus
2 times world champion
(66 podium and 43 victories).
17 global recognition awards.
Marc Márquez is an elite athlete, very active in Social Media,
generating both conversation and interaction
, with his followers as well as with the brand.
leadership values, taking advantage of the value of partnership to differentiate and position.
networking and new business for Ericsson in a high competition sporting environment among their customers and prospects.
new relationships with the media and multimedia content providers.
Ericsson’s position as the main actor in TV & Media Management and partner of choice for the presentation of advanced services.
in Social Media.
We propose actions to
the brand and provide
Brasil Grand Prix
is in a process of negotiation and is a future option for the Motorcycle World Championship.
MotoGP passes for
VIP Village Experience.
Unique encounters in the paddock.
Meet and greet with the champion.
of belonging program
Attendance of Marc Márquez at
All Employee Meeting
Around Table vía streaming
Create a community with the champion
Attendance of the champion to round-tables in
meetings and forums
with professionals and customers.
Creation of a
through a corporate app.
for press and media in the Gran Prix
of the Valencia Gran Prix, providing with high brand visibility and strengthening the global positioning.
presence in the racing suit and helmet
people and brands naturally, through insights that identify the needs of the target audience. .
Digital event experience
. Using the
in the circuit as Title Sponsor or with collaborations with other sponsor brands, to interact with the public through
TV & Media
4. Big Data.
Capture, manage and analyze data in real time.
Perform testimonials and personal interviews with Marc, and sharing them through the corporate app.
A communication that enhances the internal
of employees, the pride of
of a leading company.
the image and
of a leading brand in technology, and content
TV & Media
. To enhance regular
, and win prospects in a fun-filled sports atmosphere.
*All actions will take place in Spain, as well as the rest of Europe.
Attend the circuits with passes for
VIP Village, Paddock and Pit Lane.
Fun-filled cultural program
, in which to share a day with the champion.
area on the circuit.
for products and services.
Mobile World Congress & GSMA Mobile
A series of actions of International scope are proposed for brand visibility.
These actions will help to generate multimedia content and strengthen the
of Ericsson in
TV & Media Management
, implementing solutions that are part of Ericsson's vision towards a "
The proposed actions will position the treatment of
as a tool for innovation in organizations.
Share a day with the champion during his trainings, Bicycle, ski...
in the corporate areas of Ericsson in the circuits
(see European map).
. that will generate an
that will allow attendees share experience and information in real time about the competition and competitors.
to strengthen even further the image of a
Leading and Responsible
company, combined with the image of Marc Márquez as an elite athlete
committed to society,
facilitating the disadvantaged
with access to the most advanced media, contributing to generate the "networked society".
using connectivity and diversity to achieve socio-economic and environmental impact across the
actions that interact with users.-
Interactive tools within the app.
Calculation of CO emitted in trips to the Gran Prix
Create basic safety rules at all major events.
Using multimedia content as a measure to contribute to
diversity, responsibility and sustainability
Increase the value of partnership between
Suggest social activities
(eg solidarity race running, cycling activities).
What does it take to be a leader?
This is the big question that many people ask themselves, and only some get it right.
Being a leader is much more than being the best, offering the best, and handling excellent market figures. But there are some elements that convert a winner into a leader.
A leader is one that moves, and generates movement.
A leader pursues his dreams, and achieves them spreading those dreams to the team that contribute to the realization of these.
A leader believes and makes believe.
A leader grows and makes others grow.
A leader does not boast of what he does. Let your actions speak for themselves.
A leader creates proposes ... and wins.
There are so many things that define a leader ... but very few who manage to become one.
Therefore, we focus on a two-way alliance of two leaders of excellence (Ericsson and Marc Márquez). Both are number one. Share key principles to get where they are, and maintain what they have achieved.
We can ensure that Ericsson and Marc Márquez share ...
, increase and develop the Key Performance Indicators (KPI’s) through the association of Ericsson, Marc Márquez and MotoGP.