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Value of Leadership - Marc Márquez

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Staff Grupo

on 18 March 2015

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Transcript of Value of Leadership - Marc Márquez

Hello friends from Ericsson, it would be a great pleasure to be a part of your family, forming a great team in MotoGP
Reinforce,
even further, brand image
Marc is a rider with a record-breaking career and today continues to show on the track that he has no rival.

Like Ericsson, Marc Márquez represents

future, innovation, a leader to follow
for good practice and excellent results.
He‘s an excellent
brand ambassador
, becoming a prescriber.
Creates great
notoriety
in the Media, both Online and Offline.
He's
international
.
His potential has grown and he’s the rider that generates more
trust
with a 7.1, ahead of Rossi, Pedrosa and Lorenzo; and he’s one of the most valued elite athletes together with Rafa Nadal.
The fact that Marc was proclaimed MotoGP World Champion generated
2.574 news
on digital media, reaching a value of more than
€ 4.2 million, 578 news in print
, with a value of almost
4 million and 61 TV appearances,
with more than
€ 2 million
in value.

In total, more than
10 million impacts
on media.
37 K followers
717 K followers
1,32 M followers
2,9 M followers
Some examples of repercussion in the
Spanish media.
Some examples of
International
repercussion in the media.
To talk about Moto GP is to talk
technology, passion, innovation and challenges.
Pure emotion.
Allows
brand presence
throughout Spain's territory, as well as in the most important countries of the world, due to its high number of international circuits.
Being a Personal Sponsor allows a brand to explore
new B2B opportunities.
Currently
passion
for motorcycling is increasing every day, becoming one of the motorsports with the highest number of spectators worldwide.
With someone like Marc Márquez the expected results and return can only be translated into positive data.
A top athlete of international stature as he ensures success in the
Networked Society
, in the
telecommunications industry and TV & Media Management.
Leadership
recognition among customers and competitors.
Return
and publicity.
Relations
with the main players involved with the
TV & Media contents.
Buzz Marketing and impact
on Media.
Favoring
internal communication through meetings and conversation.
Presence
of the champion in corporate and institutional events.
A collaboration agreement has been signed between
UNICEF
and Marc, making Marc Spain’s national ambassador.
National ambassador of
An
opportunity
to meet and talk to our customers, which encourages
customer loyalty.
Brand visibility
on both the racing suit and the official helmet.
Elements of a
leader
He’s the best Rookie in the premier class, plus
2 times world champion
(66 podium and 43 victories).
He has
17 global recognition awards.
Breaking

records
Breaking

records
Marc Márquez is an elite athlete, very active in Social Media,

generating both conversation and interaction
, with his followers as well as with the brand.
Share
leadership values, taking advantage of the value of partnership to differentiate and position.
Promote
networking and new business for Ericsson in a high competition sporting environment among their customers and prospects.
Build
new relationships with the media and multimedia content providers.
Favoring
Ericsson’s position as the main actor in TV & Media Management and partner of choice for the presentation of advanced services.
Strengthen
customer loyalty.
Interactivity
in Social Media.
Strengthen the
external communication.
We propose actions to
strengthen
the brand and provide
value
through
recognition.

* The
Brasil Grand Prix
is in a process of negotiation and is a future option for the Motorcycle World Championship.

MotoGP passes for
VIP Village Experience.
1.

Incentive
Programs
Custom testimonials.
2.

Motivation
Programs.
Unique encounters in the paddock.
Meet and greet with the champion.
3.
Pride
of belonging program

Attendance of Marc Márquez at
internal events.
Examples:
Kick-off
All Employee Meeting
All Meeting
LTE
Around Table vía streaming
Create a community with the champion
3.
Attendance of the champion to round-tables in
meetings and forums
with professionals and customers.
4.
Creation of a
community
through a corporate app.
2.

Call
for press and media in the Gran Prix
1.

Title Sponsor
of the Valencia Gran Prix, providing with high brand visibility and strengthening the global positioning.
3.

Brand
presence in the racing suit and helmet
4.

Connect
people and brands naturally, through insights that identify the needs of the target audience. .
3.

Digital event experience
. Using the
screens
in the circuit as Title Sponsor or with collaborations with other sponsor brands, to interact with the public through
TV & Media
content.
4. Big Data.
Capture, manage and analyze data in real time.
5.

Streaming.
Perform testimonials and personal interviews with Marc, and sharing them through the corporate app.
A communication that enhances the internal
cohesion
of employees, the pride of
belonging,

motivation
and
recognition
of a leading company.
Aiming to
strengthen
the image and
positioning
of a leading brand in technology, and content
TV & Media
. To enhance regular
customers’ loyalty
, and win prospects in a fun-filled sports atmosphere.
*All actions will take place in Spain, as well as the rest of Europe.
1.

Entertaiment Programme
(three days).
Attend the circuits with passes for
VIP Village, Paddock and Pit Lane.
Visit
Boxes
.
Fun-filled cultural program
, in which to share a day with the champion.
2.

Interactive Corporate
area on the circuit.
Show Room
for products and services.
Mobile World Congress & GSMA Mobile
Innovation Day
5.
Attendance to
corporate events.
1.
Spain
2.
Brasil
1.
Spain
2.
Italy
A series of actions of International scope are proposed for brand visibility.
These actions will help to generate multimedia content and strengthen the
positioning
of Ericsson in
TV & Media Management
, implementing solutions that are part of Ericsson's vision towards a "
Networked Society
".

The proposed actions will position the treatment of
Big Data
as a tool for innovation in organizations.

1.
Create Video
contents
with Marc
Share a day with the champion during his trainings, Bicycle, ski...
2.

Show Room
in the corporate areas of Ericsson in the circuits
(see European map).
6.
Creating an
app
. that will generate an
online community
that will allow attendees share experience and information in real time about the competition and competitors.
Sustainable actions
to strengthen even further the image of a
Leading and Responsible
company, combined with the image of Marc Márquez as an elite athlete
committed to society,
facilitating the disadvantaged
with access to the most advanced media, contributing to generate the "networked society".

Global sustainability
initiatives
using connectivity and diversity to achieve socio-economic and environmental impact across the
value chain
.

1.

Reputational
actions that interact with users.-
Interactive tools within the app.
Calculation of CO emitted in trips to the Gran Prix
2
2.
Road
Safety measures.
3.
Create basic safety rules at all major events.
4.
Using multimedia content as a measure to contribute to
diversity, responsibility and sustainability
.
6.
Increase the value of partnership between
UNICEF, Marc
and
Ericsson
.
5.

Suggest social activities
(eg solidarity race running, cycling activities).
What does it take to be a leader?

This is the big question that many people ask themselves, and only some get it right.

Being a leader is much more than being the best, offering the best, and handling excellent market figures. But there are some elements that convert a winner into a leader.

A leader is one that moves, and generates movement.

A leader pursues his dreams, and achieves them spreading those dreams to the team that contribute to the realization of these.

A leader believes and makes believe.

A leader grows and makes others grow.

A leader does not boast of what he does. Let your actions speak for themselves.

A leader creates proposes ... and wins.

There are so many things that define a leader ... but very few who manage to become one.

Therefore, we focus on a two-way alliance of two leaders of excellence (Ericsson and Marc Márquez). Both are number one. Share key principles to get where they are, and maintain what they have achieved.

We can ensure that Ericsson and Marc Márquez share ...

Reinforce
, increase and develop the Key Performance Indicators (KPI’s) through the association of Ericsson, Marc Márquez and MotoGP.
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