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Legend Seeds - Sept. 2017

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Manitoba/Ontario Prezi

on 16 October 2017

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Transcript of Legend Seeds - Sept. 2017

With Golden West Radio, Legend Seeds Canada will be:
Connected with our
audience
.
Connected with our
community
.
Connected with your
customers
.

What is Golden West Radio's Biggest Success Story?
SteinbachOnline has over 143,000 Users (unique I.P. addresses) with 2.5M page-views every month!
PortageOnline has over 98,000 Users (unique I.P. addresses) with 2.7M page-views every month!
PembinaValleyOnline has over 138,000 Users (unique I.P. addresses) with 2.7M page-views every month!
Our online stats indicate, that on a monthly basis we connect with
100%
of the local audience!
92%
of adults listen to radio over
20+ hours a week.
Farmers included.
&
A Sound Partnership!
A recent study conducted by
G
o
o
g
l
e
(yes,
G
o
o
g
l
e
) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This information is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
What Matters To You
We have covered what matters to the agricultural industry for over 55 years.
Our audience is almost exclusively rural:
Rural means agri-business
Rural means farmers
International agri-business has leveraged our connection to local farmers.
Success Stories
1 of 3
30 second commercials
What's Your Message
2 of 3
30 second commercials
What's Your Message
Marketing Plan
How Legend Seeds Canada Can...
DIFFERENTIATE OUR BUSINESS/PRODUCT.
PROMOTE COMPETITIVE ADVANTAGE.
INFLUENCE TARGET AUDIENCE.
Build dealer traffic.
Support sales objectives.
Make responsiveness known.
Enhance position.
Increase name awareness.
Explain customer focus.
Why Advertise?
Advertising Reinforces Your Existing Customer Base.
Why Radio?
Radio Creates Pre-need Preference.
Seed Retail Campaign: September 25th - December 29th, 2017

SCHEDULE:
• 3 - 30 second Prime Time commercials per day, per station
• Airing Monday - Thursday
Total of 12 - 30 second commercials per week, per station
Total of 165 – 30 second commercials per station

Manitoba Stations:
• Steinbach – AM 1250
• Steinbach – Country 107.7FM
• Altona – CFAM 950AM
• Winkler – Country 88.9FM
• Portage la Prairie – CFRY 920AM
• Portage la Prairie – Country 93.1FM
You Control Your Advertising.
Advertising Creates Powerful Inter-media Synergies.
Advertising is Cost Effective.
Radio Is Intrusive.
Radio’s Reach is Constant.
Radio Drives Web Traffic.
3 of 3
30 second commercials
What's Your Message
Full transcript