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Create a Social Media Infographic
Transcript of Create a Social Media Infographic
Mock Social Media Infographic
How Google Analytics Can Help
Depth: measure click throughs to your website
Loyalty: measure returning visitors to your website
Campaigns: measure success of your coordinated social media campaigns
Coordinated Social Media Campaign Promoting Example.gov/page Across Platforms
Did they click-through to Example.gov/page?
Solution: Campaign Tracking
You control the link
You add some labels to the end of your link
When a visitor clicks the link, Google Analytics records those labels
Using Query Parameters
Query parameters are the information you add after a question mark
These links go to the same place:
Use labels Google Analytics recognizes for medium, source, and campaign:
Example Query Parameters
You can also build your query parameter with help from google: https://support.google.com/analytics/answer/1033867?hl=en
Using Google Analytics
Sarah Kaczmarek, @studiosarah
Digital Communications Manager
Present recommended social media metrics in an interesting and helpful way
Download the template, and customize it for your needs
Templates available at sarahkaczmarek.com
Take advantage of metrics in Google Analytics in addition to analytics in the applications
Example Social Media Messages
Facebook Independence Day Post
Twitter Independence Day Post
LinkedIn Independence Day Post
Yes, you can shorten these links!
What You See in Google Analytics