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Create a Social Media Infographic

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by

Sarah Kaczmarek

on 19 September 2015

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Transcript of Create a Social Media Infographic

Creating a Social Media Infographic with Google Analytics
Mock Social Media Infographic
How Google Analytics Can Help
Depth: measure click throughs to your website
Loyalty: measure returning visitors to your website
Campaigns: measure success of your coordinated social media campaigns
Measuring Depth
Measuring Loyalty
Measuring Campaigns
Coordinated Social Media Campaign Promoting Example.gov/page Across Platforms
Facebook
Twitter
LinkedIn
Flickr
Blog
Example.gov
Example.gov/page
Example.gov/page
Example.gov/page
Example.gov/page
Example.gov/page
Did they click-through to Example.gov/page?
Solution: Campaign Tracking
You control the link

You add some labels to the end of your link

When a visitor clicks the link, Google Analytics records those labels
Using Query Parameters
Query parameters are the information you add after a question mark

These links go to the same place:
example.gov/page
example.gov/page?myname=sarah

Use labels Google Analytics recognizes for medium, source, and campaign:
example/gov/page?
utm_medium
=social&
utm_source
=facebook&
utm_campaign
=new-service

Example Query Parameters
You can also build your query parameter with help from google: https://support.google.com/analytics/answer/1033867?hl=en
Agenda
Sample Infographic
Using Google Analytics
Takeaways
Q&A

Sarah Kaczmarek, @studiosarah
Digital Communications Manager
U.S. GAO

Takeaways
Present recommended social media metrics in an interesting and helpful way
Download the template, and customize it for your needs
Templates available at sarahkaczmarek.com
Take advantage of metrics in Google Analytics in addition to analytics in the applications
Example Social Media Messages
Facebook Independence Day Post
Twitter Independence Day Post
LinkedIn Independence Day Post
Yes, you can shorten these links!
What You See in Google Analytics
The Mechanics
Full transcript