Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

EGYPT

No description
by

Tuan Pham

on 3 September 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of EGYPT

AZZA FAHMY JEWELLERY INTERNATIONALIZATION
IMPLEMENTATION
ENTRY MODE


HUMAN RESOURCE STRATEGY


MARKETING PLAN
JORDAN
UNITED ARAB EMIRATES
SPAIN
FRANCE
LEBANON
QATAR
BAHRAIN
TURKEY
COMPANY OVERVIEW
HIGH - END LUXURY JEWELRY
AZZA FAHMY
ACHIEVEMENTS AND HISTORY OF EXPANSION
HISTORY
OF
EGYPT
KUWAIT
COMPANY SWOT ANALYSIS

Strengths
Weaknesses
Opportunities
Threats
Good relationship with famous designers
Effective and careful co-operating and
evaluating procedures for business partners
Good vision and leadership
Eye-catching and unique design, luxury product line and high quality of craftsmanship
Poor internal organisation
Centralization of power
Not very well-known brand in the world
Wide regional spread of products in Middle East
Ease of access to the high class segmentation
Chance to co-operate with reliable partners
Competitive advantages and differentiation
in the market
Reduce the risk when internationalise as having previous experience
Rising gold price

Competition

High risk of failure due to aggressive expansion strategy

Business environment
High inflation rate in Turkey which directly affects gold price
Specific difficulties for foreign jewellery companies, especially rules and barriers issued by domestic co-operation in order to protect their own business.
Moreover, Turkish people tend to increase gold ownership more than buying jewellery.

Advantages:

One of the fastest-growing economies in Europe
The fourth-largest market for gold
Disadvantages
Business environment
Advantages:

Disadvantages:
Heavily affected by economic crisis
‘Non-specialist’ retailers
Highly fluctuating market demand
High risk of losing company's images
Small and medium size competitors
Availability of partnership with local fashion designers
Huge spending capacity
Business environment
Advantages:
Famous tourism country - 75 million tourists / year
Leader among EU nations
Dynamic and vibrant trade environment
Efforts to aid foreign businesses:
Hiring and firing flexibility
Lower taxes
Simplify procedures to obtain work permits
Highest FDI among the 3 countries
Increasing market size
Disadvantages:
Most intensive level of competition among 3 countries and giants such as Cartier, Bvlgari, Le Majestic… are dominating the market.

Strong French existing brands customers loyalty
High expectation
WHOLLY OWNED SUBSIDIARIES IN
FRANCE
WOS VERSUS EXPORTING
DEVALUE BRAND NAME
LOSS OF CONTROL
WOS VERSUS JOINT VENTURE
INTELLECTUAL PROPERTY LOSS
TIME CONSUMING
LOSS OF CONTROL
CONFLICTS
LOCATION
Promenade des Anglais, Nice, Southern France
tourist destination
center of events, shows and parades
Human resource strategy
CEO

:
Host country
Other departments:
Mixture of home and host country
vision and culture of mother company
local business knowledge
customers reference
language
MARKETING PLAN
Target segment:

high purchasing power customers
Promotion:
Holding fashion shows, press conference, media preview
Billboards, magazines and blogs
Adding French language in AFJ's website.
THANK YOU FOR LISTENING
HANOI
RMIT UNIVERSITY
TRUONG SA
HOANG SA
Full transcript