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Transcript of EGYPT
HUMAN RESOURCE STRATEGY
UNITED ARAB EMIRATES
HIGH - END LUXURY JEWELRY
ACHIEVEMENTS AND HISTORY OF EXPANSION
COMPANY SWOT ANALYSIS
Good relationship with famous designers
Effective and careful co-operating and
evaluating procedures for business partners
Good vision and leadership
Eye-catching and unique design, luxury product line and high quality of craftsmanship
Poor internal organisation
Centralization of power
Not very well-known brand in the world
Wide regional spread of products in Middle East
Ease of access to the high class segmentation
Chance to co-operate with reliable partners
Competitive advantages and differentiation
in the market
Reduce the risk when internationalise as having previous experience
Rising gold price
High risk of failure due to aggressive expansion strategy
High inflation rate in Turkey which directly affects gold price
Specific difficulties for foreign jewellery companies, especially rules and barriers issued by domestic co-operation in order to protect their own business.
Moreover, Turkish people tend to increase gold ownership more than buying jewellery.
One of the fastest-growing economies in Europe
The fourth-largest market for gold
Heavily affected by economic crisis
Highly fluctuating market demand
High risk of losing company's images
Small and medium size competitors
Availability of partnership with local fashion designers
Huge spending capacity
Famous tourism country - 75 million tourists / year
Leader among EU nations
Dynamic and vibrant trade environment
Efforts to aid foreign businesses:
Hiring and firing flexibility
Simplify procedures to obtain work permits
Highest FDI among the 3 countries
Increasing market size
Most intensive level of competition among 3 countries and giants such as Cartier, Bvlgari, Le Majestic… are dominating the market.
Strong French existing brands customers loyalty
WHOLLY OWNED SUBSIDIARIES IN
WOS VERSUS EXPORTING
DEVALUE BRAND NAME
LOSS OF CONTROL
WOS VERSUS JOINT VENTURE
INTELLECTUAL PROPERTY LOSS
LOSS OF CONTROL
Promenade des Anglais, Nice, Southern France
center of events, shows and parades
Human resource strategy
Mixture of home and host country
vision and culture of mother company
local business knowledge
high purchasing power customers
Holding fashion shows, press conference, media preview
Billboards, magazines and blogs
Adding French language in AFJ's website.
THANK YOU FOR LISTENING