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Storytelling, the Change.org way

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by

Jenna Lowenstein

on 6 April 2012

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Transcript of Storytelling, the Change.org way

I. Our heroes are our petition starters and our signers.
II. Our audience is America.
IV. We tell stories with love, fun, and respect.
V. We show, rather than tell.
III. We don't make arguments, we tell stories.
VI. We focus on building and maintaining our credibility.
VII. Our mission is empowerment, and that echoes through all our work.
VIII. Who we are stays the same.
IX. We strive to be excellent always.
Storytelling
A great organizing story has:
- A hero
- A theory of change
- An original moment
- An emotional hook
"Ndumie and Millicent decided to fight back against the rapists and the lack of accountability for their crimes. From a Cape Town safehouse for survivors of ‘corrective rape,’ the women created a petition on Change.org targeting South African Justice Minister Jeffrey Radebe.

"Please, they wrote, declare 'corrective rape' a hate crime, which would both empower and require South African police to take a harder line on the vicious crime.

"Click here to add your name to the petition."
"Hector was severely beaten. He spent two months in convalescence, and when he tried to report what happened, he received death threats.

"Fearing for his life, Hector fled Honduras and came to the U.S. He met and got engaged to Hilda, a U.S. citizen who wants to keep Hector here with her. Now ICE is trying to deport Hector instead. Hilda started a petition on Change.org to keep the man she loves at home where he belongs. Click here to sign Hilda’s petition."
www.change.org/commandments
"The Foxconn workers stand until their legs swell and they can’t walk. They perform repetitive motions on the production line for so long that some permanently lose the use of their hands. Last month, 300 workers threatened to jump off the roof over a missing paychecks."
"The Amateur International Boxing Association is considering the new dress code because it thinks skirts will make female boxers look "elegant" and help "distinguish" them from their male counterparts."
"Republican right-wingers are trying to use the deficit reduction talks to further their extremist agenda to end Medicare, Medicaid and Social Security... Republicans aren't interested in doing what's right - we have to make them."
I. Our heroes are our petition starters and our signers.
II. Our audience is America.
III. We don't make arguments,
we tell stories.
IV. We tell stories with love, fun, and respect.
V. We show, rather than tell.
VI. We focus on building and
maintaining our credibility.
VII. Our mission is empowerment,
and that echoes through all our work.
VIII. Who we are stays the same.
Full transcript