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lesson 4 promotion

your goal is to get the maximum marketing benefit from billboard advertising. you will then try to get the maximum benefit from advertising.Finally,you will see which method of advertising was more effective in this particular case
by

victoria washington

on 18 April 2011

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Transcript of lesson 4 promotion

Lesson 4 promotion Q1 Looking at your Financials, what was the weekly cost for your
most profi table billboard? Compared to Part A did your revenue increase? Did
your profi t increase? Was the advertising worth it? yes because is brang in more people Reopen the Promotion lesson. Now you will test radio advertising at three
different radio stations. this didn't work as well as the others Q2 Q3 Which radio station created the highest profi t? KEZL, WPOP,
or KLRK?
QUESTION C3: Compare your profi t in Part B and Part C. Were billboards or
radio advertisements more effective in this case? KEZL Q4 Compare your profi t in Part B and Part C. Were billboards or
radio advertisements more effective in this case? billboards Revenue Gross Margin
Promotional
Spending Profit Done
Part A 29 34 455676 Done
Part b 49 56 33567889 Done

promotion FINANCING My store went out of Business on Wendsday jan.11th What happened to your store? What was the date that it went
out of business? Did the business survive longer than without any fi nancing? teusday jan.17 What happened to your store? What was the date that it went
out of business? Did the business survive longer than without any fi nancing
Full transcript