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History Of Disney

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Therena Mak Cui Wen

on 21 October 2014

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Transcript of History Of Disney

HISTORY OF DISNEY
Biographical History
Walter Elias "Walt" Disney
Economic History
Aesthetic History
Technological History
• Social/Cultural History
Social History
Proudly Presented By:
Isabelle Ong, Nur Bibiyana, Angelina Bok, Seetoh RuiQi, JL Chen, Therena Mak

1901
1911
1917
1919
1922

1923
1926
1928/9
1932
1933
1937
1950
1964
1966
Born in Chicago, Illinois
Moved to Kansas City
Fell in love with vaudeville and movie
Cartoonist for McKinley High School newspaper
Night classes at Chicago Academy of Fine Arts
1920
Pesmen-Rubin Commercial Art Studio
Met Ub Iwerks
Discover animation in KC Film Ad Company
Creates "Laugh-O-Gram"
Establish "Laugh-O-Gram company
Bankruptcy of "Laugh-O-Gram"
Moves to Hollywood with brother, Roy
Establish Disney Brothers Studios
Created "Alice in Cartoonland"
Renamed company as "Walt Disney Studios"
Creation of "Mickey Mouse"
"Silly Symphonies"
"Flowers and Trees"
Last production: Mary Poppins
"Who's afraid of the Big Bad Wolf?"
First Feature Film "Snow White"
Death of Walt Disney
First live action movie "Treasure Island"
"Alice Comedies" (1924)
"Steamboat Willie" (1928)
Dispute with distributer
Great Depression
"Snow White and the Seven Dwarfs"
(1937)
"The beginning of the Mouse and first feature-length animated film"
1923 - 1941
Business practice :
Be courageous and do the impossible
Propaganda Films
Lowest point for
Disney Studios
Low sales for animated films,
Dumbo (1941), Bambi (1942)
Decline of short films, and stronger competitors after war
Made more live-action film,
Song of the South (1946), So Dear to My Heart (1948)
=> Became a major success
in 1960s
1950
1951
1953
1941 - 1966
"World War II and Death of Walt Disney"
Business practice :
Made to educate, not just for entertainment.
After death of Walt Disney
Company’s market stock declined.
Wasn’t able to attract crowds in the 1980s.
Re-released Disney Classic film in hope to sustain.
Early 90s:
Release of famous films
The Little Mermaid (1989)

Beauty and the Beast (1991)

Aladdin (1992)
• The Lion King (1994)
One of the highest grossing animated film, which earned
$768.6 million
PIXAR
Collaborated and eventually bought over
Pixar
in
2006
at a valuation of
$7.4 billion
.
FROZEN (2013)
Earning a
$1.2 billion
sales, it is the highest-grossing animated film of all time.
1967 - Present
"After the death of Walt Disney and present"
Business Practice :
It’s great to innovate but never forget your roots.
EARLY CARTOON STYLE
Developing Style for the 1st feature film, "Snow White"
Style for the
Renaissance period of Disney (The 80s - 90s)
Style for Disney movies ranging from the late 90s to present
• Had more realistic and detailed appearances.
• Both the heroine of traditional European romantic fairy tales and the popular Hollywood heroine influenced the design/characterization of Snow White.

Retained realistic and detailed appearances.
Had more details in the colours. More colour shading.
Ventured out into stories set in different continents/countries => different art styles to suit the different cultures.

Starting to move away from hand-drawn animation.
1st CGI animated film by Disney Pixar:
Toy Story
Walt Disney Animation Studios started a 3D animation section.
Produced 3D animation films:
Rapunzel (Tangled), Wreck It Ralph & Frozen.
Characters in 3D animation tend to look very doll like.
In 3D animation, non-human characters, like toys, monsters and animals look very appealing and believable.
As the technology advances, the actions of the characters become a lot more smooth and natural.

VAGUE SUBLIMINAL MESSAGES
Weird messages conveyed in a subtle manner
CHANGING GENDER ROLES
Disney = religion on its own?
➢ Disney Vault
➢ Mickey Mouse Club
Intimate connection
with Disney films
➢ Disney Princesses strived for the same goal
➢ Underlying message of these films
➢ Every Princess film depicts women as weak

Earlier Disney Princesses promote Femininity
Promote idea of beauty coming from outside
Newer Disney films connote messages differing from the earlier films
- Aurora from “Sleeping Beauty”
- Ariel in “The Little Mermaid”
- Megara from “Hercules”
- Jasmine from “Aladdin”
- Cinderella


- “Beauty and the Beast”
- “Hunchback of Notre Dame”
➢ “The Rescuers”
"Alice In The Wonderland"
LADY AND THE TRAMP:
THE SIAMESE CATS
THE PRINCESS AND THE FROG:
TIANA
DUMBO:
THE CROWS
SONG OF THE SOUTH:
UNCLE REMUS
STEAMBOAT WILLIE
(1928)
“Click Track”
FANTASIA (1940)
“FANTASOUND"
Disney's use of sound technology:
MULTIPLANE CAMERA (1937)
Created by Walt Disney and William Garity

Special motion camera that enables 2D images to create a 3D effect - create sense of depth
“CEL ANIMATION"
Hand drawn frame by frame
Enables reuses of certain scenes
Saves time and cost
The Black Cauldron (1985)
First Disney animated feature film to use CGI
(Computer Generated Images)
(Computer Animation Production System)
One of the various advanced technology back in those days that Disney used.

Used in The Little Mermaid
TOY STORY (1995)
Created with the partnership with Pixar

First computer-created animated film to be released.

Created space for advancement of Computer Generation technology
Monster Inc. (2001)
Sully's Fur
Frozen (2013)
Individual Snowflakes
First animated short film to have sound
Audio cues used to synchronize the music.

Revolutionized animation with the use of sound.
The Pastoral Symphony
The First Stereo Soundtrack
Predated widespread use of stereo and surround audio by 20 years.

Shaped techniques such as multi-track recording, overdubbing, noise reduction.
The MultiPlane Camera
Use of Multiplane Camera:
1937
1940
1989
CGI
CAPS
Full transcript