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Transcript of Upper Crust
3. The data
DATA & PRIVACY
Focus on customer-brand relationship
1. 18 months- Successful- Rolled out
2. 18 months- Unsuccessful- Closed to new members and closed to existing members after 6 months
Location: Across the UK
Social Grade: ABC1
Attitude: Tech savvy and affluent lifestyle
Lifestyle: Busy - 'Ladies who lunch'
Super Loyal Customers: £2247
Loyal Customers: £1228
Focus on existing customers
Focus on really loyal customers