Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Upper Crust
3. The data
DATA & PRIVACY
Focus on customer-brand relationship
1. 18 months- Successful- Rolled out
2. 18 months- Unsuccessful- Closed to new members and closed to existing members after 6 months
Location: Across the UK
Social Grade: ABC1
Attitude: Tech savvy and affluent lifestyle
Lifestyle: Busy - 'Ladies who lunch'
Super Loyal Customers: £2247
Loyal Customers: £1228
Focus on existing customers
Focus on really loyal customers