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Two Ways a Woman Can Get Hurt

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Sophie Arcari

on 30 January 2017

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Transcript of Two Ways a Woman Can Get Hurt

Two Ways a Woman Can Get Hurt
Jean Kilbourne

Discussion Question ideas
Do you think advertising has improved in its portrayal of women and if not, do you think the new positive body image campaigns make up for it?
"What are ways that a woman thinks of to protect herself from a man" what about a man protecting himself from a woman?
In what ways can consumers prevent the harmful affects media can have on our society?
Jean Kilbourne
Summary
People's Sexiest Man Alive annual issue
Abercrombie & Fitch and Hollister bags
Calvin Klein Ads
Works Cited
Jean Kilbourne is known for passages and films questioning controversies in advertising related to women, violence, alcohol, and eating disorders to name a few. Kilbourne is best known for her book " So Sexy So Soon" and her film " Killing Us Softly: Advertising's Image of Women"
http://www.jeankilbourne.com/bio/

Kilbourne, Jean. "Two Ways a Woman Can Get Hurt."
Rereading America
, edited by Gary Colombo, Robert Cullen, Bonnie Lisle, Bedford/St. Martin's, 2013, 420-444.
The idea that sex sells.

Today's Advertising
Today's Positive Advertising
Advertising in the 1990s/Early 2000s
Sexualization of Men
The main premise is that companies are using ads to draw people in by sexualizing or displaying violence towards women.
Sexualization of Children
Sexualization of Women
Rape and Sexual Assault
Sexualization of Children
Sexualization of Men
little boys are portrayed as having developed sexual feelings
increase in sexual gestures, touching, and groping in schools
many girls turn to drugs or alcohol to cope
may engage in destructive behavior
many abused girls enter into abusive marriages
many end up in prison, mental institutes or on the streets
Example of 3 year old
sexualized images of males are used to attract women
males are often still portrayed in a position of power
not seen as a big issue because violence isn't as heavily directed towards them
the United States has the highest rate of sexual assault of any industrialized nation in the world (Kilbourne, 433)
the objectification of women in advertisements creates an image of women being powerless and easily manipulated
these advertisements seemingly condone sexual aggression and violence toward women
Advertisements are pornographic in order to sell products
The models become dehumanized when they are hyper-sexualized in these advertisements
Thrives off trying to fulfill consumers' sexual desires
It is important to recognize media's role in how we perceive others because this type of advertising can lead to victim blaming.
We think that empowering advertisements are a step in the right direction, but there are still some changes that need to be made.

You might have found that some of the ads were a little bit far fetched but quite a few were blatantly offensive.
Calvin Klein's campaign that bordered on child pornography
Forced to take down the ads
Sales rose from $115 million to $220 million (Kilbourne, 438)
We are disgusted by these advertisements but they are still selling
Seen as provocative and therefore intriguing
Full transcript