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Inside Out

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Danielle Carlson

on 5 May 2015

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Transcript of Inside Out

The Walt Disney Company

Walt Disney, the creator of the Walt Disney Company, wanted a create a world full of fantasy and imagination. His perseverance during his life has led to a company that is still growing to this day. Disney and Pixar together have made a number of successful films such as,
The Incredibles
, and
Monsters Inc

A SWOT analysis is a structured planning process used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or business endeavor.
“Inside Out”

The feature film “Inside Out” is a Pixar and Walt Disney Company production about the voices inside a young girls head. Like many kids, Riley is guided by her own emotions. Disney takes us on a journey as Riley’s five emotions including, Joy (Amy Poehler), Fear (Billl Hader), Sadness (Phyllis Smith), Anger (Lewis Black), and Disgust (Mindy Kaling) find ways in which to guide Riley as she takes on a new city, school, and home.
SWOT Analysis
Disney and Pixar are globally known with a wide variety of successful films through the ages.
A high-concept film through the use of numerous well-known celebrities
Only children’s film opening in the month of June
Director’s last film being “Up” received great reviews
Receiving international coverage
Pixar receiving better reviews than DreamWorks
Pixar has always received #1 in box office opening weekend
There has not been much coverage or publicity yet on the film.
Inconsistent information on the film’s main website compared to other social media accounts
The concept for this film has never been done before which makes its success harder to predict
Broadening the viewership of Disney films
Creating viewership from Pixar followers onto Disney
Songs from soundtrack could cause a rise in awareness for the film and towards the artists
Ability to create gifts, posters, apparel, and toys for consumption
Other animated films such as “Minions” created by DreamWorks being released after “Inside Out.”
Pixar rivalry
Annual ticket sales have been continuously going down since 2012
After much research our team determined that the problems lie in the lack of marketing for the film. Not much has been done to start up the buzz about the upcoming feature film. Using different marketing methods, cross-branding, and through social media accounts we hope to reach more people.
The Disney Company has very few posts on Twitter, Instagram, and Facebook about the animated film “Inside Out.” Our team would like to make daily posts on each social media outlet in order to build the excitement and broaden the chance of having more ticket sales on opening weekend. We will also make sure to post during the busiest hours in order to reach more people.
Social Media
The film does not currently have a cross-brand in action. Our team would like to use this tactic in order to market to a wider variety of people. Disney has been known to cross-brand with a number of different stores such as Target and Kohl’s but our team would like to team up with a brand that reflects the idea of the film.
Our overall goal is to be #1 in Box Office opening weekend, with at least $70 million in ticket sales.

Through marketing tactics and outreach our team hopes to be number one in box office opening weekend.
Disney has marketed to many different demographics throughout the past decade. Disney channel currently has been TV’s #1 network for the past four years for tweens and the past 49-weeks for kids ages 6 to 11. Disney and Pixar have a massive following bringing together a large group who will want to watch the movie just because it is a Disney or Pixar production.
Target Audiences
From research we found the average Disney Channel viewers are male and female ages 6 through 11.

We determined that our target audiences should be:
Male and Female
Ages 2 through 9
Ages 10 through 19
Male and Female
Ages 18 through 49
Audience Segments
7 year old Hispanic boy
Lives with his mom, dad, and sister in a suburban area of Arizona.
Favorite sports to play are basketball and soccer and he spends his free time playing X-box with his friends from school.
Spongebob Squarepants and The Suite Life of Zack and Cody.
The Disney Channel or Nickelodeon are his favorite networks since he watches both.
Also likes to go on the computer and play games on different websites through google.
19 year old Asian college student who attends the University of Southern California.
Spends her free time Tweeting and posting pictures on her instagram.
Keeps in touch with large group of friends on Facebook.
Favorite place to visit on vacation is The Disneyland Resort in Anaheim with family or friends.
Melissa likes to read Cosmopolitan magazine and watch television shows like Once Upon a Time and The Bachelor.
38 year old Caucasian mother of two.
Lives in a rural area in Springfield, Missouri
Enjoys being a stay at home mother.
Loves going to the movies, online shopping, and spending quality time with her husband and kids.
Reads Better Homes and Gardens while she has her down time at home.
Favorite television shows are New Girl, Dancing with the Stars, and The Ellen Show.
Recently started her own social media accounts on Facebook and Instagram, uses them to connect with old friends.
Cross-brand with Snickers
Posting on different social media sites such as Twitter, Instagram, and Facebook.
Create new website content (games, quizzes)
Publish three press releases
Through an event leading to the movie premiere, the film will get extra media coverage
Radio coverage
Television coverage
Print coverage

Snickers Tie-in
Social Media Sites
Posting images of the characters with quotes relevant to events, for example Earth Day, which can then be shared.
Website Content
Create a QR code that not only links to the website, but would also give the user exclusive content such as mobile phone wallpapers, an exclusive game and personality quiz
Three Press Releases
Guerrilla Stunt and Creative Element
The different characters are depicted as glowing circles with each emotion having its own color.
The glowing circles will be placed along the grounds of major cities and will light up when someone steps on it.
The character will be in the center of the circle and people will be surprised by what emotion they land on.
Times Square, Los Angeles, Anaheim, Orlando, and various other locations.
Thank you!
On Friday May 8, 2015 we will send out a press release for the film's premiere in the 68th Cannes Film Festival
On Monday May 18, 2015 we will send out a press release for Disney and Pixar's collaboration with Dolby Vision and the event that follows.
Morning and afternoon spots on KIIS FM
Morning and afternoon spots on Radio Disney
As well as other major stations in the US
Movie ticket giveaways
The Ellen DeGeneres Show
Jimmy Kimmel Live
Guerrilla Stunt
Creative Element
We would like to crate a mobile game that is very similar to Disney's Tsum Tsum game.
It will feature the memory orbs, and players must connect 3 or more of the same color to eliminate them.
The player will receive power-ups from each different character when they eliminate a certain number in each level.
We will place ads for the game within the Tsum Tsum app.
On June 14, 2015 we will announce the public release date of Inside Out. It will also feature background information on the film. It will be released to the general public.
We will create billboards to place along highways that feature a character saying something about traffic. The billboard will also feature the film title and release date.
"You're not you when you're hungry."
Play the new Inside Out game online and on your mobile device!
"Which emotion are you?" Take the quiz to find out!
Show us your "Disney Side" by posting a picture of your inner emotion to Instagram or Twitter using #DisneySide and #InsideOut
Read the latest issue of Cosmo for an exclusive interview with Amy Poehler on becoming Joy, and her transition from live action to animation.
Make sure to watch Inside Out actress Amy Poehler on The Ellen Show talk about what to expect from her all new feature film.
Visit the Inside Out website for information about the upcoming Disney film, coming to theaters near you.
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