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Innovation vs Creativity

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Miguel Sandoval

on 26 September 2016

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Transcript of Innovation vs Creativity

CREATIVITY
Creativity
is an ability of thinking used for the development of new ideas and solutions.

Creativity
is an ability to produce something totally new, generating proper solutions and reaching problem solving and opportunities.
Innovation vs Creativity
INNOVATION
Innovation is a change that takes place on an already established process in order to account for something.

Innovation is defined like the transformation of a creative idea that turns out into a product or service, creates value and generates profit.

Innovations main goal is to create a positive effect by changing something or someone towards improvement.
INNOVATION
People tend to innovate in a more productive way when:

Look to improve their customers lives.

Try to offer a complete solution.

Consider possible changes in production an innovation before it starts.

Avoid investing good resources on bad ideas.
Types of Innovation
Coordination Model for Innovation
Startup Session
Take two pieces of paper and write down 1 word in each piece referring to a product or service.

Take one piece of paper and pass it to person next to you, so you’ll end up with one of your own words and another from your fellow classmates.

Combine the two words and create a whole new product that makes allusion to the two words you now own.
Now look at your two words from different perspectives:

Example: Toothpaste - Comb

Form
: paste, gel, powder, cream, solid, etc.
Users
: kids, youngsters, adults, seniors, etc.
Functions
: polishing, protect, whitening, breath refreshment, etc.
Context
: home care, travel, office, etc.
Innovation vs Creativity
Creativity
is the generation of new ideas.

Meanwhile

innovation
is the process by which we make those ideas a reality.

Generally speaking
creativity
is commonly an individual action, while
innovation
relies on a team effort.

The process of
innovation
begins with a need, which generates a
creative idea
, followed up by a series of innovative events.
Ways of Innovation
DISRUPTIVE INNOVATION
EXPERIENCE INNOVATION
PRODUCT INNOVATION
BUSINESS MODEL INNOVATION
Are all ideas innovative?
PROCESS INNOVATION
MARKETING INNOVATION
STRUCTURAL INNOVATION
APPLICATION INNOVATION
Creates new working fields, which are amazing, surprising, provide a source of innovation.
It takes new technologies towards new markets to serve a new purpose.
Takes already established offers on to already established markets towards new levels.
Improves processes of already established markets and offers, making it more efficiently and effective.
It modifies the already established surfaces or processes of a product, that improves customers experience.
Improves the processes in which consumers interact.
Restructures the value proposal established by the consumer or a company within the value of chain.
Improves the relations within the industry to capitalize the disruptive innovations.
In order for an idea to be considered an innovation, it must…

Create value.

Solves a need.

People must be able to buy it so it can generate a profit.
4 Roles of Organization Change towards Innovation
Inventor
Develops and understands the technical issues of the idea.

Lacks of knowledge on how to do business or support the idea.
Champion
Believes in the idea.

Visualizes the benefits.

Confronts the organization real deal vs costs and benefits.

Obtains financial and political support.

Overcomes obstacles.
Sponsor
Highly ranked within the organization that breaks all barriers.

Approves and protects the idea within the organization.
Critic
Reality check.

Looks for disadvantages

Defines practical criteria that the idea must overpass.
Full transcript