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Copy of Selling SaaS in the Enterprise

A different Methodology to sell a SaaS solution in the enterprise based on lowering CAC
by

HYUNTACK JUNG

on 4 February 2015

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Transcript of Copy of Selling SaaS in the Enterprise

유통 트렌드
Takes a lot of money!
결론
유통 트렌드
코스트코
Source: Feb 6, 2012 Brightcove S1 - Financial Results
목차
2. SWOT 분석
3. 대응전략
1.현대백화점&코스트코 비교
5. 결론
4. 구체적 방안
Matrix Partners preso!
Harvard Business Review
How to lower the cost of enterprise sales?
in Ulsan
W
They have a
weakness!
However...
Challenge of Selling
How to
$
$
대응전략?
The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us.
This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.

I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and
Travels to Clients
Travels to clients to get to know them
Build report over lunch, dinner & golf events
Uses Social Media to find new leads
Closes deals face-to-face to relay commitment
구체적 방안
$
retail
is
detail

1인가구 증대
코스트코
정현택
인턴사원
식품팀
대응전략
향상 방안
식품팀 매출

FINAL MISSION
현대백화점
VS
trength
eakness
O
pportunity
S
가격대응
초기
중기
장기
$
$
$
$
$
$
$
$
$
$
$
$
$
$
초기~중기
싱글마케팅
이벤트&개점 행사
저장성 상품 가격행사
싱글마케팅
우위상품 프로모션
서비스 차별화
장기
명품마케팅
브랜드 아이덴티티
고품격이미지
1. 동구점 식품관
2. 고품질 고서비스
3. 트렌드
맞춤 마케팅
?
에코세대
"싱글족을 잡아라"
hreat
T
Full transcript