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Pizza Rush

No description
by

Tanaporn Rungsereekul

on 23 August 2014

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Transcript of Pizza Rush

Target audience
PR campaign
Skills
Campaign option
References
Public Relation Campaign
Demographic
Psycographic
Age: 20-35 years old
Income: Mid- Low
People who want to have a quick meal and want to donate as well.
Geographic
scope: We are going to run charities campaign. Starting at Sydney. The campaign will be complete by the end of November 2014, starting in October, 2014.( 2 months )
theme: Helping make miracles.
objectives: To improve company's image and restore company's reputation.
Campaign options
- The business shall not misleading customer about products and services.
- The business is not promising to do more than they can making unrealistic claims about their products.

- Members shall deal fairly and honestly with their employers and clients
Pizza Rush
By Tanaporn Rungsereekul
Who is campaign audience?
Like us on Facebook
customer will get 10% discount or they can donate to charity.
Share our Campaign on Facebook
1 Prize = 2 tickets
Buy Pizza to join our campaign
legal and ethical
Ethical principles
- Do not discriminate on the basis of race, color, age, ethnicity, religion, national origin
Region: Sydney
c
Text the number which is on a pizza box to win 20 prize movie ticket every week.
30 % of sale will go to Oxfam charity
We will update amount of money that go to charity on Facebook every day.
schedule and costs of our campaign
Codes of practice, such as the Australian Direct Marketing Association (ADMA) Code of Practice
- Members shall avoid conduct or practices likely to bring discredit upon themselves, the Institute, their employers or clients
c. Anti –discrimination legislation and principles of equal opportunity
d. Copyright and privacy laws
- Copy right protects various different media There are two ways to use your copyright. You can assign it or you can licences it.
Full transcript