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Selling the Delorean Lifestyle

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by

Susan Tran

on 1 October 2013

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Transcript of Selling the Delorean Lifestyle

...FOR LIFE
You're Awesome
Inside the Store
K
I
S
S
eep
t
imple
tupid
Have One Image for Your Brand
Now Lets Social Network
EVENTS
Online
Offline
FREE PRESS
YouTube Channel
Professional Posts
Encourage User Interaction
Product Placement
Sell the Brand! Sell the Product!
ENCOURAGE INVOLVEMENT
Back to Your Website
house keeping:
Video or Photo Contests
Critical Mass
Car Show
...FOR LIFE
CRITCAL MASS
Bike Riders
Community Awareness
Influencers
FOLLOWING (Houston Only)

1500 critical massers
500 friends
reaching 750000
Brand Ambassadors
BACK TO THE STORE
Full transcript