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Transcript of Proctor Designs
Garden and Fresh Floral
How Proctor Designs Can...
Increase Name Awareness!
Increase Your Marketshare!
Be Known Before You're Needed!
How did you get here?
What are you doing now?
Where are you going?
Advertising Can Differentiate You
When products and prices are perceived to be the same or similar everywhere, the image and reputation you create with your advertising can be the tie-breaker that helps consumers choose you over your competition.
Vendors who recognize you as an aggressive marketer who will promote their products will give you preferred pricing, co-op commitments, and first notice of new product availability.
Advertising is Cost Effective
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Radio Is Intrusive
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
You Can Be the Star in Radio’s Theatre of the Mind
Creativity is limitless, and very inexpensive in radio. How much would it cost you to put an elephant, an airplane, a volcano, and a 6 piece orchestra in your brochure, video or on your website? You can paint the picture of all of these with sound on radio.
Your Message Stands Alone
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
Radio is Effective & Personal
Radio is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Your potential customers spend more time with Radio than any other type of local media.
92% of adults listen to radio an average of 20+ hours per week.
Mix 95.6FM has a personal and local connection with our audience.
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
How to Advertise
What's Your Message
Marketing Plan on Mix 96
A Sound Partnership!
9:00AM Weather Sponsorship
• Includes Name Mention & 10 second liner
• Airing Monday – Sunday, 7 days a week!
Monthly Investment: $350.00
Annual Investment: $4,200.00
Special Occasion Advertising
(Mother’s Day, Graduation, Valentine’s Day)
• 60 – 30 second commercials @ $39.00 each
• Airing twice per day, Monday – Friday, 2 weeks prior to Special Occasion
Annual Investment: $2,340.00
• 12 - $100.00 bouquets to be used for giveaways
Total Trade: $1,200.00
Total Campaign Value: $6,540.00
Total Annual Cash Investment (after trade): $5,340.00