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Transcript of Marvel Entertainment
The History of Marvel Entertainment Group, Inc.
- Marvel comics created in the 1930's by Martin Goodman
- in the 1930's and 1940's, comics were a new phenomenon and rewarding investment
- the first issue published in October 1939
- instant success
Smallville, Arrow, Flash, Constantine, Gotham
Agents of S.H.I.E.L.D., Agent Carter
- the Atlas News Company
- groups protested, plummet in sales for Marvel
- American News Company distribute Marvel until failure
- rival DC Comics agree to distribute some of Marvel's titles
Walt Disney as a Parent Company
Other companies own Marvel characters
- Keeping it relevant
- Getting sales
FRANCHISE DRIVEN MODEL
- an era of new characters
- by 1968, 50 million Marvel comics sold a year
- 1969: sales dipped and ended distribution agreement with DC Comics
Marvel Cinematic Universe
1970's and 1980's
- loosened restrictions led to black characters, strong female characters, etc.
- television shows showed that spin-offs could be their future
- 1986: sold to New World Pictures
-1992: seven of its most prized artists leave to for Image Comics
- Andrews Group took Marvel Entertainment Group public and stocks were on the rise
- 1996: Marvel filed for Chapter 11 bankruptcy protection due to industry slump
Marvel Worldwide, Inc.
Film & Television
- some characters saw successful film franchises,
- 2009: Walt Disney Company announced deal to acquire Marvel Entertainment
Figurehead and Spiderman Creator
“With great power comes great responsibility.”
– Attempt at rebranding
– Marvel: Now!
– Current sales vs. beginning of reboot
– New titles
IMPACT OF TECHNOLOGY
Films through 2028