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Marvel Entertainment

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by

Lauren-Noel Flores

on 26 May 2014

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Transcript of Marvel Entertainment

FILM PLANS THROUGH 2028
The History of Marvel Entertainment Group, Inc.
The Beginning
- Marvel comics created in the 1930's by Martin Goodman
- in the 1930's and 1940's, comics were a new phenomenon and rewarding investment
- the first issue published in October 1939
- instant success
Competitor
DC Movies
Marvel Movies
Digital Revolution
production
exhibition
distribution
TV Shows
DC:
Smallville, Arrow, Flash, Constantine, Gotham
Marvel:
Agents of S.H.I.E.L.D., Agent Carter
film
VS
digital
Theaters:
Sound
3d
DVD
VS
DIGITAL
1950's
Strengths
Weaknesses
NETFLIX DEALS
Challenges
- the Atlas News Company
- groups protested, plummet in sales for Marvel
- American News Company distribute Marvel until failure
- rival DC Comics agree to distribute some of Marvel's titles
Future Strategies
Comics
Walt Disney as a Parent Company
Other companies own Marvel characters
ancillary
Comics!
- Keeping it relevant
- Getting sales
FRANCHISE DRIVEN MODEL
1960's
- an era of new characters
- by 1968, 50 million Marvel comics sold a year
- merchandising
- 1969: sales dipped and ended distribution agreement with DC Comics
augmented reality

comics

APPS:
Games
Marvel Cinematic Universe
1970's and 1980's
- loosened restrictions led to black characters, strong female characters, etc.
- television shows showed that spin-offs could be their future
- 1986: sold to New World Pictures
1990's
-1992: seven of its most prized artists leave to for Image Comics
- Andrews Group took Marvel Entertainment Group public and stocks were on the rise
- 1996: Marvel filed for Chapter 11 bankruptcy protection due to industry slump
Strong Franchise
Marvel Worldwide, Inc.
Film & Television
Marvel Studios
2000's
- some characters saw successful film franchises,

- 2009: Walt Disney Company announced deal to acquire Marvel Entertainment
Figurehead and Spiderman Creator
“With great power comes great responsibility.”
Stan Lee,
Comics Division
– Attempt at rebranding
– Marvel: Now!
– Current sales vs. beginning of reboot
– New titles
IMPACT OF TECHNOLOGY
Films through 2028
Full transcript