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Organic Skin Business Plan

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by

Amanda Harvey

on 23 March 2015

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Transcript of Organic Skin Business Plan

Organic Skin Business Plan
Logo and Slogan
RGANIC SKIN
Summary
Organic Skin is a company specializing in organic skin care. All products will be made of organic ingredients, purchased from local farms or suppliers. It would not have any harmful ingredients, fillers, or dyes. First because it is so dry here in winter. Secondly we have a lot of world conscious people. The would love the product because it is not only organic, but not tested on animals.
My company will provide a variety of products including face and body wash, lotion, and shampoo and conditioner.
Organic Skin will be open six days a week, Monday through Saturday, from 8:00 A.M. to 3:00 P.M.
Goals:
Provide great customer service and have the customer leaving happy
Make products that anyone can afford
Make a quality product that helps people’s skin become healthier
SWOT Analysis
Strengths:
Our products will be organic, reasonably priced,well made product
Weakness:
high start up costs, no reputation, new business, turn down in economy
Opportunities:
providing new jobs, at home parties
Threats:
Lush, Bath and Body Works, The Body Shop, other skin care companies
Market Analysis
Target Market:
Women and men who are world conscious and care about what they use for their body
Market:
The market is competitive but having all organic products will set my business apart. There will always be a need for skin care because people will never stop needing to clean their skin.
Marketing Plan:
The marketing plan is to put up flyers, advertise online and through social media.
Products
Face wash
Lotion
Shampoo
Conditioner
Bath Bombs
Make Up
Nail Polish
"Better Skin, Better Life"
Projection of Start Up Fee and Normal Operating Cost

Rent is $14.50/SF/year. There is 3125 square feet, so the rent would be $45,312 per year
Equipment would be between $50,000 - $100,000, including packaging ($75,000)
A workforce of about 4 people with a salary of minimum wage is $69,000. ($17,325)
Supplies would be about $2,000 per month.
Initial start up would about $213,312 for the first year
Full transcript