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BCM 2010 CONTEMPORARY MANAGEMENT AND ENTREPRENEURSHIP

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leverage S

on 17 April 2014

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Transcript of BCM 2010 CONTEMPORARY MANAGEMENT AND ENTREPRENEURSHIP

BCM 2010 CONTEMPORARY MANAGEMENT AND ENTREPRENEURSHIP

Objective
A business plan which is workable in the market.

Time is precious to everyone, we are looking for service that is
fast, easy and convenient
in order for us to save our time.

What
Where
LOCATION PLAN
- Near to city or expressway
- High volume of traffic
- Safety
- Availability of Employee

HOW

FINANCIAL PLAN
Initial Investment Requirement
Land- RM 250,000
Building - RM 200,000
Cost of goods- RM50,000
Total = RM 500,000
Current situation
1) Convenient shop is no more convenient when customer is required to find parking lot, enter the store in order to get something they wanted.

2) Currently, only McDonald provides drive through service for its customer. People have no other choice but only choose for McD which is not that healthy.
Describe the desired state
- WE PROPOSED
A COMBINATION OF RESTAURANT, CAFE AND GROCERY SHOP IN A STORE.


- OUR FOCUS IS ON
SPEED AND EFFICIENCY

- WITH THE IDEA OF DRIVE THROUGH SERVICE
Marketing Strategies
1) Promotion
- set meal with lower price
2) Membership loyalty card/ E-Card
3) Information Technology Development
Conclusion
EverMart is proposed to be establish in the year of 2018. After we have:
a) Experience
b) Capital
c) Stable income

Expectations
-Efficiency
-Consistency
-Affordable
-Workable

Strategies
- Reference to successful business in the market
- Modification
- Come up with a business plan that suit consumers of Malaysia
Recommendation
-Combination of
Cafe, Restaurant and Grocery Store
with drive through service.



Challenges and opportunities
-New
-Lack of capital
-Lack of experience
-Risk

-First
-Flexible
-Convenient
-Efficient
Identify the problem
- Man power?
- Location?
- Design of building ?
- Customer attraction?
- Core element of the business?
- Where and how we are going to deal with our business?
Explain what success will bring

One of the next:

LOGO
Show how things would improve
- Faster
- Healthier
- Save time

-eg, a cup of coffee on the way to office
How problems can be resolved
You need not longer to find a parking lot, turn off your engine and enter the shop. Our staff will service you once you enter our store. You can take away immediately after order was taken. We estimate that each customer will be serve within 1-3 minute.

Proposed location
Plan A
The common way: contributed by team-member
RM 20,000 investment from each member and RM 80,000 loan from each member

Total: RM 600,000
Required: RM 500,000
Reserved: RM 100,000
Plan B
Sell our idea to any investor who is interested to be shareholder of the company
eg, MMU, Berjaya Group

Pros: Financially strong
Cons: Control
Information Technology Plan
a) Mobile platform for purchase
b) Place order via mobile
c) Payment was done via internet transaction
d) Collection upon arrival


e) Identification using QR Code
Advertising
1) Marketing Online:
Google Adwords, Google Places, Facebook...
2) Social Media or Press
City Explorer, Newspaper, Radio Broadcast...
3) Participating or organising event
for the benefits of community
Risk Evaluation
High Risk
No return guarantee
Huge investment

Estimated duration for return of investment: 2-5 years


Benefits
Fast
Convenient
Healthy


Next steps
Franchise our store for the next 10 years.

Possible location targeted: KL, JB and Penang

We may go to overseas if it is a success in Malaysia -> Singapore
Based on Jim Harvey's speech structures
Leading giant in the country
Products
Beverage:
Coffee, tea, carbonated drinks, fruit juice...

Food:
Fried Rice, Fried Noodle, Spaghetti, salad...

Household Product:
Newspaper, medical supplies, health and beauty product... everything you can get from normal Mart is available here
marked in red
prototype

MAN POWER
a) 2 staff in charge of serving drive through customers

b) 2 staff in charge of serving walk in customer and preparation of foods and goods.
sample A
sample B
Full transcript