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Marketing Automation: Corp Comm
Transcript of Marketing Automation: Corp Comm
Relevant to Reader
Closes a Gap
Relevant to Your Company
Gives Proof Content & Lead Generation Content & Lead Nurturing Fueled by Content Marketing 25% of new leads are sales ready Content & Lead Scoring Relevance is key to entice the lead to engage with content multiple times. Subscribe to every MA blog (Marketo & Eloqua) Takeaways Get connected socially "The social web is the greatest source of ongoing free leads ever seen." Stay on top of new ways to deliver content Plug into contentmarketingworld.com 54% of businesses plan to increase spending on content marketing in the next 12 months
Biggest challenges for content marketers include producing enough content, followed by producing the kind of content that engages CM World 2012 Summarized by Jon Miller, VP Marketing, Marketo Read the resource library on Marketo.com Measure the results of your content % of traffic from non-branded keywords (40% in Aug) % of leads from inbound sources (66% in Aug) % of early stage content (?) Keep 'em moving! Impact on Funnel Dynamic Content Segmentation Social Marketing Progressive Profiling