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Fashion

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by

Zoie Jenkyns

on 21 September 2015

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Transcript of Fashion

Fashion
Action:
Getting Dressed Every day

Getting Dressed
What Influences our clothing
choices each and every day?
Gender and Sexuality
Getting Dressed
EVERY DAY
Choosing, Buying, Wearing
Trend Influences
Culture

Social Change
This mind map represents the Sociological Imagination of Fashion, in terms of the simple every day action: Getting Dressed.

Getting Dressed is a simple action that we all do every day. However, when the world of fashion is viewed with a sociological imagination, it is determined how the simple act of choosing, buying and wearing clothing items intersect with broader sociological forces.

Social Structure and Class
Personal Issues
Vs.
Public Issues
Social
Change
Sociological Imagination
Social Structure
and Class

Culture
Three Different Perspectives
FASHION
INDUSTRY

1: High
Fashion

What is the structure of Fashion and how does it fit in with the structure of today's society?
Two Types:
2: Consumer
Fashion
It's what the top designers create and show on Runways
It can only be afforded by the wealthy
It's worn by celebrities and advertised by them via media
It's more wearable by every day people
Our capitalist society is very focused on the importance of wealth
It's more affordable by every day people
What is it?
Same Shirt
What is it?
Innovation
Vs.
Tradition
Where does fashion stand in history?
Innovation impacts the Fashion Industry because it encourages designers to design new and innovative fashions.
In today's era, Tradition doesn't exist.
In today's current point in history, we are in a hyper-sexualized society where "sex sells" as a major fashion statement. This alone influences fashion designers which consequently impacts the types/styles of clothing available in stores.
Who prevails in the fashion industry in this point in our history?
Celebrities are the most public figures in our time
What celebrities choose to wear, influences style
amongst general populations
Influences the clothes we choose to buy/wear everyday
Sets fashion trends
Which we then contribute to influencing society by keeping specific fashion trends alive or helping new ones come to life
Structure
Structure
Structure
Agency
What is the distinction between troubles and issues in regards to the world of fashion?
Troubles
Vs.
Issues
Troubles
The personal choice of what to buy/wear is based on personal preference and body type
Issues
Current fashion trends, including what colours/fabrics are in style this season, are issues that transcend with the local environment of the individual
Structure
What are the Ethnical considerations for the world of fashion?
RACE
Religion
Climate
Poverty
Climate influences what we wear
This then influences society to dress appropriately for comfort in terms of the weather
Structure
Agency
Underpriviledged don't have the same availability to shops as majority of the world which influences/limits their access to clothing choice
Wages are a lot less in low economic countries
Wouldn't be able to afford many clothes even if they had access to them
Structure
Religion influences what we wear. Sometimes eliminating the freedom/ability to wear other means of clothing
Structure
Structure
Structure
Race influences what we wear. Sometimes eliminating the ability/freedom of variety of clothing styles as Tradition must be followed
Agency
By following tradition, we influence society by keeping tradition alive for future generations
Agency
By following the religious dress standards, it allows the religious value of clothing to be followed by future generations
Gender
Each gender has a typical fashion stereotype:
Male: Shorts, Shirt = Masculinity
Female: Dress, Skirt and top = Femininity

Society has influenced us to follow these stereotypes, however, dressing against these stereotypes allows us to influence society.
Sexuality
Sometimes an individuals sexuality can influence the way they dress. Homosexuality is quite often identified by appearance of clothing choices. By displaying your sexuality through your clothes, it is setting the example for society that it is okay to be a little different to express yourself openly. This allows society to feel more comfortable and confident in themselves.
Family Life
As a child, your clothes are chosen and bought for you, where you have little to no say in what you wear. However as you grow older, you develop your own interest in clothing styles from places such as the media (tv, magazines, etc) about everything the new stylists are working on.
Structure
Agency
Agency
Agency
SOcial Institution
SOcial Identity
Micro Sociology
Macro Sociology
Fashion Industry
Socialising people into knowing what is appropriate to wear in certain circumstances as well as what is/isn't in fashion
Structure
Agency
Fashion industry is used by individuals to show their personal identity/styles and/or their affilation
Structure
The fashion industry allows us to make assumptions about individuals before we even talk to them
Many different larger social structures that influence and are influenced by fashion. Creating a visual display of ones' status, is used to demonstrate priviledge.
Structure
Agency
FuNctionalism
Fashion is an important role in society as it is a means of identification:
- Age
- Class
- Job
- etc.

Manifest/explicit = dress codes
Latent/hidden = judgements made by others
Conflict Theory
Helps fashion move forward through competition to the best designer and the most innovative.
- Identification of status
Symbolic Interactionism
Fashion provides a lot of underlying meanings, allowing us to make assumptions about individuals and know how to appropriately interact with them.
Full transcript