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Transcript of Fashion
Getting Dressed Every day
What Influences our clothing
choices each and every day?
Gender and Sexuality
Choosing, Buying, Wearing
This mind map represents the Sociological Imagination of Fashion, in terms of the simple every day action: Getting Dressed.
Getting Dressed is a simple action that we all do every day. However, when the world of fashion is viewed with a sociological imagination, it is determined how the simple act of choosing, buying and wearing clothing items intersect with broader sociological forces.
Social Structure and Class
Three Different Perspectives
What is the structure of Fashion and how does it fit in with the structure of today's society?
It's what the top designers create and show on Runways
It can only be afforded by the wealthy
It's worn by celebrities and advertised by them via media
It's more wearable by every day people
Our capitalist society is very focused on the importance of wealth
It's more affordable by every day people
What is it?
What is it?
Where does fashion stand in history?
Innovation impacts the Fashion Industry because it encourages designers to design new and innovative fashions.
In today's era, Tradition doesn't exist.
In today's current point in history, we are in a hyper-sexualized society where "sex sells" as a major fashion statement. This alone influences fashion designers which consequently impacts the types/styles of clothing available in stores.
Who prevails in the fashion industry in this point in our history?
Celebrities are the most public figures in our time
What celebrities choose to wear, influences style
amongst general populations
Influences the clothes we choose to buy/wear everyday
Sets fashion trends
Which we then contribute to influencing society by keeping specific fashion trends alive or helping new ones come to life
What is the distinction between troubles and issues in regards to the world of fashion?
The personal choice of what to buy/wear is based on personal preference and body type
Current fashion trends, including what colours/fabrics are in style this season, are issues that transcend with the local environment of the individual
What are the Ethnical considerations for the world of fashion?
Climate influences what we wear
This then influences society to dress appropriately for comfort in terms of the weather
Underpriviledged don't have the same availability to shops as majority of the world which influences/limits their access to clothing choice
Wages are a lot less in low economic countries
Wouldn't be able to afford many clothes even if they had access to them
Religion influences what we wear. Sometimes eliminating the freedom/ability to wear other means of clothing
Race influences what we wear. Sometimes eliminating the ability/freedom of variety of clothing styles as Tradition must be followed
By following tradition, we influence society by keeping tradition alive for future generations
By following the religious dress standards, it allows the religious value of clothing to be followed by future generations
Each gender has a typical fashion stereotype:
Male: Shorts, Shirt = Masculinity
Female: Dress, Skirt and top = Femininity
Society has influenced us to follow these stereotypes, however, dressing against these stereotypes allows us to influence society.
Sometimes an individuals sexuality can influence the way they dress. Homosexuality is quite often identified by appearance of clothing choices. By displaying your sexuality through your clothes, it is setting the example for society that it is okay to be a little different to express yourself openly. This allows society to feel more comfortable and confident in themselves.
As a child, your clothes are chosen and bought for you, where you have little to no say in what you wear. However as you grow older, you develop your own interest in clothing styles from places such as the media (tv, magazines, etc) about everything the new stylists are working on.
Socialising people into knowing what is appropriate to wear in certain circumstances as well as what is/isn't in fashion
Fashion industry is used by individuals to show their personal identity/styles and/or their affilation
The fashion industry allows us to make assumptions about individuals before we even talk to them
Many different larger social structures that influence and are influenced by fashion. Creating a visual display of ones' status, is used to demonstrate priviledge.
Fashion is an important role in society as it is a means of identification:
Manifest/explicit = dress codes
Latent/hidden = judgements made by others
Helps fashion move forward through competition to the best designer and the most innovative.
- Identification of status
Fashion provides a lot of underlying meanings, allowing us to make assumptions about individuals and know how to appropriately interact with them.