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Transcript of Pre-school education
MARKET CLIMATE AND CUSTOMER PREFERENCES TOWARDS FRANCHISOR OF ISLAMIC KINDERGARTEN
IN SHAH ALAM
Franchise preschool educational institution has become a booming and highly competitive business in Malaysia since government increased their attention on preschools education in the early 1990s.
There has been increasing participation by the private sectors in education at all levels with an increase in private schools enrollment at both the pre-schools and primary levels (Role of Private Sector, 2005)
Since kindergarten businesses are rapidly growing and many beginner entrepreneur looking for this business, number of kindergarten established are scattered everywhere.
MARKET CLIMATE RESULT
1.Pre-school institutions should really pay attention to the quality of their service.
2.Pre-school institution should build two-way communication with parents as customers.
3.The majority of customers get information about upcoming kindergarten from colleagues or their friends. And at the same time can use referral strategy to attract new students. They should pay the parents who bring their parents to particular kindergarten as a commission.
1.To discuss about market climate of Islamic kindergarten in Shah Alam.
2.To provide an easily recognized and accepted product or service for each franchisor preschool education.
3.To investigate customer preferences towards kindergarten services.
Conduct Survey (Questionnaire)
Secondary Data (Internet, Journals, Articles etc)
POPULATION AND SAMPLING
Non-probability sampling because researcher hasn’t been definitively determines the target population will be discussed
Simple random sample method
LITTLE CALIPHS INTERNATIONAL SDN BHD
VISION AND MISSION
The Little Caliphs Program being adopted by kindergartens all over the world so that the young generations are enlightened with the light of Islam at the early stage of their lives, having the correct understanding and attitude towards Islam and knowledge.
The Little Caliphs Program (TLCP) is an Islamic-English-Creative pre-school program
Hajjah Sabariah Faridah’s interest in early childhood education started when she was working as a volunteer teacher at an Islamic English kindergarten in Ottawa while she was a Chemistry student at Carleton University, Ottawa, Canada
With the Grace of Allah, in January 2003, Hajjah Sabariah Faridah and her husband, Haji Roslan Nordin finally founded their own kindergarten
The Little Caliphs Program™ was originally marketed by ILM Marketing since 2003. To mark the founders plan for marketing TLCP into international arena and was incorporated on 6th of January 2010
The Curriculum Mission
To instill the Love of Islam and knowledge to young children
The Business Mission
Providing aspiring Muslim entrepreneurs with a credible investment and business opportunity in Islamic-English-Creative pre-school education service provision
• KG I (First year, age 4 or 5)
• KG II (Second year, age 5 or 6)
• Pra Tahfiz (Third year, for those who attended KG I & KG II at Little Caliphs)
Cross tab Number of Children * Current expenditure in household
Cross tab Number of Children*Cost on pre-school education/Month
Cross tab pre-school user*Children not in supervision
Most consumers engage their children to pre institutions the school grounds to increase the ability and social interaction.
On average parents not supervise their children for 7-9 hours per day, and supervision entrusted to the husband or wife
Consumers obtain information from colleagues and friends, some of them from website or banner.
The main consideration consumers are choosing pre-school education and the type of program services offered
Costs incurred for pre-school activities are more than RM 200 per month.
If consumers are not satisfied then the action taken is complain directly to the pre-school and directly stop using the service
Promotional activities can be done with the set up of banners, distributing brochures, open house (open day) procurement and sponsor several activities about families or children theme event.
People involved in delivering services to consumers should be the ones who experienced, friendly, trained and responsive.
Physical facilities such as the playground, cafeteria and waiting room made attractive and friendly impression. Flowchart can be used to improve the quality of service
4.Pre-school institutions should conduct customer satisfaction research continuously.
5.Pre-school should conduct training to improve teaching quality. Teaching quality can be one of the attractions for pre-school.