Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Empathy Tools

No description
by

Nenad Pavel

on 28 September 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Empathy Tools


People who purchase, use and repurchase products are one of the criterias for good design

By 2020 half of European adults will be 50 or over


What products do they want?
Age
dinks & dicks
Gender
Equality
Ability
Are you ok?
3/10...15%
Race
integration
relevant knowledge
Finance
healthcare, housing, education
Geography
Rising Markets
Discover
Design
Develop
Deliver
in-depth engagement to understand the
context
from other people's point of view
learn
design
test
Design Research Plan:

1. make a research on FB with my friends to confirm my design

2. take a picture to show a problem in my report

3.Have a chat with somebody who did this before
Understand what is your product doing in
a bigger context
and trends
LEAD USERS
Chldren test if :
intuitive, small bodies, strength, coordination, aesthetics
Cultural diversity test if :
aesthetics, symbolism, value, function, context of use
Disabled people test if :
visual, audiable, tactile, strength, grip, accessible, functional
Immobile person test if :
intuitive, functional, aesthetics, strength, flexible
gender difference test if :
intuitive, aesthetics, strength, form, function
Designing an Ambulance Service
Lead user:
Decide on lead users for designing a new bathroom experience!
5 min.
If you notice you are ending up like this press panic button
explore tacit knowledge
provocation
insight
inspiration
SEE user
HEAR user
BE user
How is your B.O topic connected to these?
Peer discussion 7 min.
Sustainability
CO2 emission
fluds
storms
PERSONAS
questionnaire / secondary data
web forum & empathy tools
natural observation
interview
research kit
design provocation
controlled observation
workshop
evaluation
low contact
medium contact
high contact
Who do I do that with?6-12 carefully selected users for your project
what do you want to find out - the goal
Choose the right method
collect the data
analyze data
describe findings
redefine premisses
define assumptions
conclude & redefine premisses
EXPERT USERS
Barn under 16 år 20 %
Eldre over 65 år 15 %
Funksjonshemmede 10%
Venstrehendte 8%
Fargeblinde 7%
Fremmedspråklige 5%
Dyslektikere
Allergikere

(Norris and Wilsson, 1999)

Product user interaction



Tegn alle interessenter opp i
et diagram og marker alle
relevante innbyrdes relasjoner

Undersøk hvem som kan tenkes
å få direkte og indirekte
interesse i produktets betjening

Beskriv hvordan disse relasjoner
påvirkes av produktets utforming

Hvordan Interessantanalyse

Overordnede funksjonelle krav
Tekniske krav

Krav som følge av egenskaper ved brukerne
Krav fra omgivelser og kontekst
Krav ut fra mål til bruksegenskaper (usability)

Hvordan Kravspesifikajson

Innovatør i design
Konstruktør i engineering
Montør i produksjon
Distributør i transport
Operatør i bruk
Reparatør i service og vedlikehold
Demontør i demontering
Renovatør i avfallsbehandling, gjenvinning og resirkulering

Aktører i livssyklusen

Diplom våren 2006; Den Overflatiske Opplevelse Mari Grjotheim og Hege Seljelid

Del 1:

Fase 1; Analyse og informasjonsinnhenting

WHY > HOW > WHAT
design values
real user
real analysis
real reason
> no value
> credits
> crisis
19-35 no sight problems
TASK ANALYSIS
Innsight
provocation
inspiration
Define areas of research
context mapping
stakeholders mapping
Oppgaveanalyse er en samling teknikker for å beskrive og evaluere systemer som mennesker og produkter inngår i. I oppgaveanalysen studeres aktiviteter og oppgaver knyttet til bruken av produktet.
Man beskriver hvilke handlinger og kognitive prosesser som kreves av brukeren for å nå et systemmål. Deretter studerer man hvert enkelt arbeidssteg for å klarlegge hvilke ytelseskrav og hvilke belastninger dette arbeidssteget medfører. Disse sammenlignes med menneskelige kapasiteter og aksepterte normer. Eventuelle endringsbehov identifiseres.
Funksjonsallokering
Ved design av tekniske produkter er det viktig å ha et bevisst forhold til fordeling av oppgaver mellom produkt og mennesker. Under utvikling av en bil, for eksempel, må man avgjøre hvilke funksjoner føreren skal ta seg av og hvilke bilen skal utføre. Skal det være elektrisk vindussenking, automatisk choke og automatgir?
Å fordele funksjoner og oppgaver mellom bruker og produkt går både under betegnelsen funksjonsallokering og oppgaveallokering. Funksjonsallokering bør skje tidlig i prosjektet, før konkrete designløsninger genereres, slik at den mest hensiktsmessige løsningen velges. Allerede når kravspesifikasjonen utarbeides er det på tide å vurdere konsekvensene av funksjonsallokeringen. Diagrammet nedenfor viser en fremgangsmåte som sikrer at allokeringen er tatt hensyn til når produktet spesifiseres.



Exercise:
Exchange the phone with your peer.
One of you should try to send an sms while the other is filming, and than switch
What kind of cognitive, sensory and motoric obstructions is your peer experiencing?
designer
Do what is right not what is easy
NEUTRALITY
Can you do this?

What is the conversaton that you want to have?
What are the best tools to facilitate that conversation?
user
client
staff or technology
design negotiation
interface
brand
What is the issue?
Who needs to be involved?
What is done before?
knowledge
concept
exploration
O O D A loop
observe - orient - decide - act
INVOLVEMENT
CALIBRATE expectations
inspire
facilitate -coach
spread optimism
educate
parallel thinking
emotional landscape
cultural landscape
experiential landscape
WORKSHOP
Spread in groups
- an entrepreneur
- two design facilitators
- designers
problem definition is a construed model
- Give people time to think by themselves
- Let them learn from each other -especially practical knowledge
- Help them think parallel
- Help them design with their bodies
- Help them define stories
- Make them feel welcome and appreciated and taken seriously
who are you?
what's in it for you?
what's in for participants ?
I know what you are thinking!
workshop:
Design personas for each others project
Ask persona questions
Superhero
1.
understand
context
2.
Design
Research
3.
Discover
Needs
4.
Map
Insights
7.
User
Feedback
6.
Scenario
Building
5.
Translate
Briefs
8.
Resource
Building
literature research
market research
competitors
initial user observation
context building
Problem definition
Key challenges
Plan the project
Pick the users

Define research goal
Scheduling
Go-Do
focus result
Tune method
ReGo-ReDo

Review data
Organize data
Visualise data
Rank Data
Define Criteria
Apply Criteria
how-to briefs
Select Briefs
Define sweetspot
User profiles
Personas
Storyboarding
Role play
Check on insights
Define offering
Test onsite
test offsite
Research methods-C.A
Mass market
Discover - Design - Develop - Deliver
Design and Test to Learn
Test and Learn to Design
Learn and Design to Test
Document your findings
Sort it
Present it
Sell it
no, but > yes, and ...
What can be... explore possibilities
Suspend disbelief... everything is possible!
MANY IDEAS > quantity over quality - all ideas have potential ... you are currently blind to see them!
Task intention
Task execution
Context
Relevance
Meaning
Aspirations
Dreams
Roleplay

Empathy?
Culture?
Endorphin
Dopamine
Serotonin
Oxycontin
leader?
junior
trust
reliability
what happens when you get a job?
safety
politics
cortisol
user intention
user task
user goal
events
touch points
task tools
total experience
EDSO
emotional benefits
self expressive benefits
functional bebefits
product
feature
situation now
ideal situation
20:12
Full transcript