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CREO Originals [Shared]

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by

Ali Alatas

on 3 July 2015

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Transcript of CREO Originals [Shared]

From ordinary to extraordinary.
“Michelle”, a painting by Brianna Deveraux, San Luis Obispo, CA (collage and acrylic on canvas, 24”x48”)
This overview is being provided to you for the purpose of discussions regarding a possible engagement of your firm and contains information that is, or may be, confidential, proprietary and/or privileged in nature. This information is meant for the exclusive use of the intended recipient only and not for public disclosure.  If you are not the intended recipient and have received and/or are viewing this information in error, please notify the sender immediately and delete it, and all copies and backups thereof, from your system without forwarding, copying or saving in any manner.  Any dissemination, distribution, disclosure, copy or use of the information contained in this presentation in any manner not expressly authorized in writing by a representative of Central Coast Labs, Inc. is expressly prohibited.

Thank you for your consideration.
Confidentiality Notice
CREO® is a brand of all natural, professional grade hair and skin care products produced and marketed by Central Coast Labs, Inc. of Grover Beach, California.

CREO Originals products are adorned with original fine art created by undiscovered artists.

CREO Originals are being launched on Kickstarter.com with special emphasis on promoting the featured artists. Each artist receives a portion of the proceeds from the sale of products adorned with their art.
Introduction
What’s the difference between an $8 bottle of shampoo and a $40 bottle of shampoo? In pursuing the answer, the joy of creating overtook the founders of CREO and led them on a two year journey of discovery. In the end, they had created a truly excellent product.

After 200+ formulas and over 500 test subjects the products were receiving such high praise that it was perfectly natural to start selling them. The name “CREO” was chosen to symbolize the creative process from which the formulas sprang.
cre o
(latin: to create or make)
CREO products have been available for online purchase and at select salons for the past few years, but the brand has lacked a compelling and original identity despite it’s compelling and authentic origin.

Naturally, our thinking on the topic centered around the concept of creativity, and when we created some sample labels using original fine art, we realized we had discovered an elegant yet simple approach. This approach enables us to not only offer a beautiful and ever changing package, but enables us to help undiscovered artists in the process through collaboration with consumers. A true win, win, win.
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