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LUSH

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by

Melissa Min

on 14 August 2015

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Transcript of LUSH

Introduction

Internal Environment Analysis
- Organization & Management Structure
- Value Proposition of Major Products

External Environment Analysis
- Competitive Analysis
- Five Force Analysis

Strategy Analysis
- SWOT Analysis
- TOWS Matrix

Implementation
- Distribution
- Promotion
- Product
Internal Environment Analysis

Organization Structure


Management Structure


Value Proposition of Major Products
External Environment Analysis
Competitive Analysis
Five Force Analysis
Strategy Analysis
SWOT Analysis
Introduction
Organizational Study on lush
LUSH
By Min Zi (Melissa)
ID: 20140496

External Environment Analysis
Strategy Analysis
TOWS Matrix
Implementation
Distribution
Promotion
Product
Flat Open-Culture Franchise & Partnership 8 Shareholders
No marketing department
Fast & Efficient internal communication

Functional- all natural ingredients, high quality
Emotional- fair trade, fighting for animal testing
Self-Expressive Benefit- show high moral standard
Growing rapidly 1995-2004 growth 700 times

2007- 12 New Stores Opened in UK

Global Sales Total $350 Millions

North America Total $90 Millions

Core Value
Intensity of Rivalry
-Organic Cosmetics
Threat of New Entrants
-Trying to Get Market Share
Power of Suppliers
-Controlling the price / Costs of Organic Ingredients
Power of Customers
-Demand / Choosing Alternative Products /
Threat of Substitutes
-Lower Price / Conventional Products
Strengths
Weaknesses
Opportunities
Threats
References
Full transcript