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Rhetorical Triangle

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by

Elizabeth Wiggs

on 30 January 2015

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Transcript of Rhetorical Triangle

The Rhetorical Triangle
Context
Writer/Ethos
Audience/Pathos
Subject/Logos
Purpose
Purpose: Why are you writing?

Purpose is in the center because all aspects of the triangle should be focused on helping you achieve your purpose.
Writer:
Who are you?
What can you bring to CONNECT to your audience? What EXPERIENCES do you have?
What EXAMPLES could you provide?

Ethos:
Your credibility as a writer. Why should people believe you?


What form are you using to write?

Are you writing a speech?

A novel?

A poem?

A long essay?

A short essay?

A paragraph?
Who is your audience?

What do they know already?

What do they not know?

What do they want?

What do they not have?

How should you address them?
What's your subject/topic?

What are you talking about?

Are you staying focused on it?
What is rhetoric?

Rhetoric is "the art of discourse."

In plainer terms, rhetoric is your ability to argue.

A "rhetor" is someone who argues effectively. Your goal is to be a good rhetor. Then you can always get your way!

Context is outside of the triangle because your context should never change. You aren't going to start by writing a novel and then switch to a speech.
Log
os
:
Reasoning/
log
ic

How you use logic to get your point across
Pathos
:
How you appeal to your audience's emotions.

(Think of the ASPCA commercials)
So, what happens when the triangle is out of whack?

What would this argument look/sound like?

Can you think of real-life examples?
Ethos
Logos
Pathos
What would this argument look/sound like?
Ethos
Logos
Pathos
Full transcript