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The Rhetoric of Aristotle

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Liz Charlton

on 15 October 2013

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Transcript of The Rhetoric of Aristotle

The Rhetoric of Aristotle
Chapter 22

Presentation by Jud Ochogi and liz Charlton
Who is Aristotle?
A student of Plato
Respected instructor of Ancient Greece (About 2000 years ago)
"believed that truth has a moral superiority that makes it more acceptable than falsehood" (289)
Inartistic vs. Artistic Proofs
: "External evidence the speaker doesn't create" (290)
testimonials of witnesses (letters, contracts etc.)
"Logical proof, which comes from the line of argument in a speech" (291)
Perceived credibility
"Discovering a possible means of persuasion" (290)
Rules out law, torture, and war
3 Classifications of Speech Situations:
Ceremonial (epideictic)
Courtroom (forensic)
Political (deliberative)
: "Internal proofs that contain logical, ethical, or emotional appeals" (290)
logos, ethos, and pathos
5 Canons of Rhetoric
The Golden Mean
James Bond
Legally Blonde
The Goonies
Reading between the lines
The audience understands the obvious point of the speech
Example: Martin Luther King Jr.
Comes from perceived intelligence, virtuous character, and goodwill towards the audience
Examples: Name recognition, confidence, interest in what you're talking about
"Emotional proof, which comes from the feelings the speech draws out of those who hear it" (294)
George Kennedy: "the earliest systematic discussion of human psychology" (294)
"The principle divisions of the art of persuasion established by ancient rhetoricians" (294)
Invention, arrangement, style, delivery, and memory
The virtue of moderation
Avoiding extremes
Example: Goldilocks and the Three Bears
Full transcript