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Design Principles

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by

Brandon Johnson

on 1 October 2015

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Transcript of Design Principles

Design Principles
Page Layout
For most designs, use as many pictures and icons as possible.
Do not use images that are distorted in any way.
When using pictures of people, increase the size of the face (and remove bodily features) to communicate personality and intellect.
To communicate health, vitality, and sensuality, decrease the size of the face and include more body.
Make sure all faces look toward the inside or spine of the document.
When using multiple photos in the same document, make sure that their photographic styles, including lighting, position, and colors that are consistent.

Font
Most fonts can be labeled as one of the following: serif, sans-serif, script, decorative, or grunge. So know your font families and use them appropriately.
Increase readability by increasing line spacing, using, legible, fonts, shortening line length, and using heavy enough weight to contrast background.
Avoid overlapping text on plotting characters or lines.
Never use all caps with decorative or script typefaces.
Use oversized initial caps to draw attention to text.
Make sure everything is organized and in form.
Color
Create your design with four or fewer colors.
Use dark, desaturated colors to express serious and professional. Use bright, desaturated to express friendly and professional.
Use color to show caution, danger, happy, jealous, and scary.
Treat white as a color. Use white to communicate clarity, sophistication, and cleanliness.
Use contrasting colors for clarity and visual interest.

Graphics
Brandon is annoying

thats cool
meeeeeeeeeeeeeeeeeeeeee
Tagged image file format (TIFF). Tiff contains a lot of image data and is the most common file type used in photo software (Photoshop)
Joint Photographic Experts Group (JPEG). JPEG files are images that have been compressed to store a lot of information in a small-size file.
Graphic Interchange Format (GIF). This format compresses images but, as different from JPEG.
Portable Network Graphics (PNG). It was created as an open format to replace GIF, because the patent for GIF was owned by one company and nobody else wanted to pay licensing fees.
Raw Image Files (RAW). RAW files usually come directly from a digital camera. They are called raw because they haven’t been processed yet and therefore can’t be edited or printed.

File Types
Use vector graphics such as eps or pdf.
Avoid making your design cluttered with photos.
Make sure your graphics are high resolution of a professional look.
Use a couple of animated photos if necessary.
Have real photos in your presentation, to connect with the intended audience.
When using multiple photos in the same document, make sure that their photographic styles, including lightning
An effective use of graphics in a design:
A Noneffective use of graphics in a design.
Examples
Good Example:
Bad Example:
This shows the viewer the object of the piece without having to explain it using words. This makes the reader feel welcome.
This is all crumbled together and looks very unprofessional and doesn't use the graphics effectively. This doesnt fget the point of the advertisemt acrossnd is confusing for the reader.
This shows the layout needed for a good page layout. And a way you can connect to the reader in your piece.
Everything is jumbled together and too many fonts are used to get the point across. This confuses the reader and makes them not want to buy he product.
A licensee re-uses the work beyond the scope of the license, as in the example above where the magazine adapts the illustration for a column logo.
An illustrator makes a painting from a photograph. If you copy the artistic expression of a photograph, e.g., the choice of subject matter, props, lighting, point of view, composition, etc., you have infringed the copyright in the photograph.
An illustrator copies the unique way another illustrator draws figures.
An ad campaign uses slogans, images and page designs similar to those of another ad campaign.
Copyright laws for Graphic Design:
Use the color wheel to create a matching color scheme.
Use dark colors for a buisness look.
use bright colors for a playful and welcoming look.
Color Scheme
Question
What is a suitable amount of images you would need to support you information in a better and more proffesional way?
Question
What would be the best font choice to connect with the reader and represent you design better?
What would be the best color scheme needed to give a proffesional tone to your piece?
Question
Question
How could you make your piece connect with the reader more using page layout?
Serif gives off a more taditional and proffesional tone, while San-Serif gives off a more casual look.
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