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TESCO case

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by

Artur Grześ

on 27 September 2012

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Transcript of TESCO case

What is TESCO? Diversity 14 countries across the globe 6351 Stores 68
stores / year 3.81 billion income Founded in 1919 Equality Sexual safety Trust and support Employment equity Acceptance of the orientation Financial sufficiency British empire TESCO: Connecting people. "Rule the world!" Culture Age Gender Sexual
orientation Education 458M Find balance Diversity strategy PR + recruitment Age groups No economical influence
Better company image in media
Better brand image in ethnic groups Raise moral More
flexibility Customer needs Different
background Same diversity Better
performance Conclusion Communities
are diverse "Everyone
is welcome" Reflect
diversity Attract + keep the customer & workforce Realise + satisfy
customer needs One more thing!
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