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Process

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by

Tom Cole

on 5 September 2012

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Transcript of Process

Insight Idea Design Develop Evolve Process Beta Digital opportunity development Idea Generation Experience planning Deployment Evaluation Enhancement The digital opportunity Digital insight development Insight kick off Insight scoping
and estimation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Scope of work Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Data Mining Immersion Future trends Digital SWOT Audience profiling Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Digital strategy
(vision) Client review Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Hack session Digital strategy (activity brief) Idea kick off Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Digital production Content creation Visual design Development QA testing Design assets Release candidate Digital blueprint Digital audit Review and analysis Journey tracking Digital sketches Deep dives Future technology Prioritisation Current brand activity Competitor activity Workshop Persona development User stories Workshop Idea scoping
and estimation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Scope of work Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Activity briefs Digital architecture Measurement approach Idea Review Prototype UX prototype Technical prototype Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Client review We identify the digital opportunity for our clients by understanding people and how digital technology affects their behaviour and attitudes around a business sector, brand category or interest. We develop strategies that use digital technologies to make people feel more towards the client’s brand. Detailed user stories User journeys Communications plan Content plan Digital experience plan Specification Technical architecture QA specification SEO specification Measurement specification Digital specification Experience design Digital blueprint User experience plan Visual design routes UX / solution design Visual design Review Digital blueprint Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Client review Production scoping
and estimation Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Scope of work Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Production kick off Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Sprint kick off Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce vel risus sem. Donec sodales vulputate dolor, eu tincidunt lacus eleifend vitae. Aliquam eu dui augue. Mauris eget congue metus. Donec interdum magna vitae purus commodo vitae iaculis dui eleifend. Sprint review Internal review User testing Client review Release or trafficking Product Sprint retrospective Support and maintenance Technical wiki Ux / solution design Post Campaign Analysis Measurement Data UX testing Performance testing Insight Report
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