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Retailers & Facebook Commerce
Transcript of Retailers & Facebook Commerce
E-Commerce Force, Analyst Says"
The Wall Street Journal April 7, 2011
Analyst - Forrester Research
News Feed Optimization
Pop-Up Shops & Private Shopping Events
Don't Let Grandpa Tell You
What To Wear To The Prom
Just Because You Can
Doesn't Make It A Good Idea
There Are No Rules
What can retailers learn from ketchup?
1. Don't Try To Learn New Media From Old Media
2. Engaging Content is King & Promotion is Necessary
3. Fail Fast and Course Correct