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Retailers & Facebook Commerce

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Tim Homuth

on 16 September 2015

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Transcript of Retailers & Facebook Commerce

"Facebook Won’t Become
E-Commerce Force, Analyst Says"

The Wall Street Journal April 7, 2011

Analyst - Forrester Research
Newsfeed Algorithm
News Feed Optimization
Pop-Up Shops & Private Shopping Events
- Commerce
Don't Let Grandpa Tell You
What To Wear To The Prom
Just Because You Can
Doesn't Make It A Good Idea
There Are No Rules
What can retailers learn from ketchup?
Take Aways
1. Don't Try To Learn New Media From Old Media
2. Engaging Content is King & Promotion is Necessary
3. Fail Fast and Course Correct
Full transcript