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SMART Objective Mapping

This Prezi is offered by Ayman M.A. about SMART Objective Mapping. Choosing a smart objective will allow your project to be successful by helping you start with appropriate and effective expectations of your team. While all of us can be ambitious with ou

Ayman Mahmoud

on 20 June 2013

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Transcript of SMART Objective Mapping

SMART Objective Mapping
This Prezi features the concept of SMART work objectives useable for project management, employee performance management and personal development.

This outlines what is needed in writing SMART objectives.

Fine tuned By: Ayman Alminawi

SMART / SMARTER is a mnemonic to guide people when they set objectives.

The letters broadly conform to the words specific, measurable, attainable, relevant and time-bound with the addition of the words evaluate and reevaluate used in more recent literature (1).
Significant, stretching, simple
Motivational, manageable, meaningful
Appropriate, achievable, agreed, assignable, actionable, adjustable, ambitious, aligned, aspirational, acceptable, action-focused
Result-based, results-oriented, resourced, resonant, realistic
1. Harvard Business Review (1996): What is Strategy. Retrieved off:

2. Wikipedia (2012): SMART criteria. Retrieved off:

3. ECU (2012): Management For Performance . Retrieved off:

Time-oriented, time framed, timed, time-based, timeboxed, time-specific, timetabled, time limited, trackable, tangible
Ethical, excitable, enjoyable, engaging, ecological
Rewarded, reassess, revisit, recordable, rewarding, reaching
A specific goal will usually answer the five "W" questions:
What: What do I want to accomplish?
Why: Specific reasons, purpose or benefits of accomplishing the goal.
Who: Who is involved?
Where: Identify a location.
Which: Identify requirements and constraints.

A measurable goal will usually answer questions such as:
How much?
How many?
How will I know when it is accomplished?

An attainable goal will usually answer the question:
How: How can the goal be accomplished?

A relevant goal can answer yes to these questions:
Does this seem worthwhile?
Is this the right time?
Does this match our other efforts/needs?
Are you the right person?

A time-bound goal will usually answer the question:
What can I do six months from now?
What can I do six weeks from now?
What can I do today?

One of the core goals when drafting a strategic plan is to develop it in a way that is easily translatable into action plans.
Most strategic plans address high level initiatives and overarching goals, but don't get articulated (translated) into day-to-day projects and tasks that will be required to achieve the plan.
Often, plans are filled with conceptual terms which don't tie into day-to-day realities for the staff expected to carry out the plan.
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