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Site Search - Love at first report

John Ferrara Metod: http://rosenfeldmedia.com/books/searchanalytics/blog/vanguards_john_ferrara_on_site/ Avinash Kaushik on site search: http://www.kaushik.net/avinash/kick-butt-with-internal-site-search-analytics/
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Kommunikation, Norrköpings kommun

on 27 May 2013

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Transcript of Site Search - Love at first report

Timeline 0 + - = 9 8 7 1 2 3 4 5 6 c Site Search - Love at first report @NorrkopingSe • Djupdykning i möjlighetern med sitesearch rapporterna
• Exemple på olika typer av specialanpassningar
• Hur man följer upp och mäter nytta

+ Semesterbilder = 1/4 = 2250 medarbetare
15 timmar x 2250 = 1400 dygn/månad
= 210 heltidstjänster - Nytt sök (Solr)
- Ny sökansvarig
- Personalisering av intranätet
- Nytt innehåll och struktur Intranätsprojektet 2011 32 % var ej nöjda med söket Visits With Site Search (2,224) Pdf downloads 5,456 40 % Total pdf downloads in april Total Unique Searches 2012 2011 9000 6000 1260 fler unika sökingar hittade
det man letade efter i månaden.. Define objectives
or problems Transform to
Metrics/KPIs Implement
Customize web
analytics tool Analyze Data Take Action Förbättra % som hittar vad de söker
(32 % missnöjda 2010) Set Up and Configure Site Search http://bit.ly/11h3xKE Advanced segments Custom variables
1 Understand Site Search Usage.
2 Where Do Site Visitors Search?
3 Measure Internal Site Search Quality.
4 Three Words: Segment, Segment, Segment!
5 Life Is About Results: Measure Outcomes! 6 John Ferraras relevance and precision User Query Interface Search engine Content Result - Börja tänk utanför google analytics - Sätt av 1 timme i veckan för sökanalys - 10 % produkter 90 % smarta personer Tack för mig! johan.johansson@norrkoping.se Drygt en fjärdedel (26 %) ägnar mellan 30 - 60 min om dagen åt att leta efter information,
vilket motsvarar 10 - 20 timmar i månaden Marknadsundersökning
YouGov av Canon - Track zero results.. Site search segment + event tracking + goal = awesome John Ferraras relevance and precision: http://bit.ly/Wsaklg
Kick Butt With Internal Site Search Analytics: http://bit.ly/qoPSkv Ut i djungeln! undersöking från 2011
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