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Social Media


Leigh Ivey

on 18 August 2009

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Transcript of Social Media

The number-one benefit of social media marketing is gaining exposure.
A significant 81% of all marketers indicated that their social media efforts havegenerated exposure for their businesses. Improving traffic and growing lists was thesecond major benefit, followed by building new partnerships.
Every person is his own media channel, his own party line...and has the ability to be the
audience for anyone, anywhere, anytime. 43% of college-bound students have already created a profile on a college or university Web site. Although only 9% said they had participated in an online chat on a school Web site, 51% said they would if they could. Point-to-point communication, unlimited by time, distance, and personal environmental factors and what it means for colleges and universities “Engaging the Social Networking Generation" A study completed in 2006 by a consulting firm (Noel-Levitz), recruiting firm (James Tower) and the National Research Center for College and University Admissions (a nonprofit research organization) -study of 1,000 college-bound high school juniors that
reported on the new ways that colleges and universities are
trying to communicate with prospective students 9% of prospective students indicated that they had downloaded a podcast from a college or university, but 54% said they would if they had the opportunity. Social Media Social Media Marketing Industry Report March 2009 -a study of how almost 900 marketers are using social media to grow and promote their businesses 88% of marketers surveyed are using social media to market their businesses, but 72% have only been doing so for a few months or less. Twitter, blogs, LinkedIn and Facebook were the topfour social media tools used by marketers, in that order. An unexpected benefit was a rise in search engine rankings reported by more than half of participants. This leads not only to more exposure but to a reduction in overall marketing expenses. Report written by Michael A. Stelzner, WhitePaperSource.com
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