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Adidas

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on 7 April 2014

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Transcript of Adidas

Inicios de la industria
Fundada a comienzos de la década de 1920, inicialmente llamada "DESSLER SHOES".
Industria
Modelo de negocio
Diseño, fabricacion y distribucion de articulos deportivos como lo son: zapatillas vestuario, balones etc.
Líderes
Rodolfo Dassler, Adolf Dassler (fundador) 1920
Horts Dassler 1987
Bernard Tapie 1990
Robert Louis 1992
Competencia
Acontecimientos importantes de adidas
Desde 1970 adidas es el proveedor, patrocinador y titular oficial de la copa mundial de futbol.
2006 acuerdo con la NBA para ser proveedor de su vestuario.
Competencia directa:
Nike.
Competencia indirecta:
Puma
*DEPORTIVA
Adidas originals
Adidas perfomance
Adidas style.
Full transcript