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Stylistic Codes: Print
Transcript of Stylistic Codes: Print
• Explain the terms denotation and connotation.
• Discover stylistic codes in static digital media products.
• Analyse the meaning and intention behind stylistic codes.
Find a picture on a front page of a magazine or newspaper and analyse it using analysis toolkit.
The literal meaning of soemthing. For example a picture of a Rose denotes a flower.
The idea or feeling a word or image can invoke. For example a Rose might carry connotations of love and romance.
Layout & Design –
The way in which the text is constructed partly through the technical codes. The use of colour, font style and text positioning all contribute to the overall style of the publication.
Camera Shots - The choice of shot on a print text helps communicate meaning
Lighting – The way in which the image is lit helps in the construction of the image.
Use of Colour – The colours chosen to be incorporated into print texts convey messages about the text’s genre and often about the consumer who will buy it
Graphics – Logos and graphical representations appear in many forms on print based texts.
Post Production Techniques – It is the case in the media today that many images are manipulated and enhanced digitally for an effect.
objects, settings, backgrounds within a text can be analysed for meaning. Some objects will take on a significance beyond their literal meaning. The denotation of Big Ben is a clock in London. However when it features on the News at Ten it signifies tradition, reliability and London as the centre for news. In this sense it becomes symbolic
the clothing worn communicates messages about the person, for example a uniform. Within a media context, clothing can communicate messages quickly to an audience without the need for complex explanation.
Expression – facial expressions also communicate messages that can easily be interpreted by an audience
Gesture – gestures are non-verbal communicators and as such cross language barriers
Images & Captions
The image on a print text can develop the narrative. This can be done through technical codes, visual codes, the mode of address or the way the audience is positioned by the look of the subject.
An image without a caption is an open text and the interpretation is up to the audience. Once there is text with the image the audience will interpret the text a different way and this closes the text.