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Herborist in Singapore

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by

HONGYU LIU

on 24 March 2014

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Transcript of Herborist in Singapore

Horizontal comparison
Asia-Pacific
Latin America
North America
Western Europe

HERBORIST QUESTIONNAIRE
Three distribution channel
Through SEPHORA

open their own SPA store (i.e.HanFang SPA)

Direct Marketing
(e.g. Telemarketing,TVshopping)

Herborist in Singapore
Asia-Pacific
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam



Developed Countries and Regions
Hong Kong
Japan
Singapore
South Korea
Taiwan

Brand In Singapore
New Face: An oriental cosmetic brand
Cultural Identity: Language, tradition, communication
Consumer preference
One of the Freest Economies in the world
Low Risk: small market size
Statistic data: High Expenditure on personal care
products per capita (270.07)
Potential Market nearby: Indonesia, Malaysia

Market target
Age 18-23 University student
Age 20-40 office Lady
Age 25-55 Housewife
Feedback
22% of student 18-23
55%of office lady 20-40
38% of housewife 25-45

% of interesting to buy our product

The most office lady would interesting our product

1.Stable salary

2.High benefit

3.Culture background

4.Affordable price

5.Radiation damage skin

Positive Feedback
Weakness:
It is easy controlled by the cosmetic retailers
Over depended on the local retailers

Opportunity:
Less competitors: Chinese herbal cosmetics
Chinese culture is becoming popular in the world
It has unique selling point

Threats:
The market competition is fierce:
many famous Western, Japan and South Korea brand
Weaker economy conditions
Customer loyalty
Bad product image for Chinese production

Competitors
The body shop:
In 1983, the first store opens in Singapore
Its products are “ inspired by nature”
The significant feature: marula oil and
sesame seed oil

Vichy:

The company was founded in 1931
Owned by L ‘OREA under its Active Cosmetics division
Thermal spring water

Wei Wei: country selection
Weixin Pan: target market and questioner
Wenjing Cao: market expansion
Yang Liu: SWOT analysis
Hongyu Liu: Competitors
Team members and division
Thanks!!
Reference:
Lisa (2010) Herborist — Adhere to victory
wenku.baidu.com/view/990f68f67c1cfad6195fa7ed.html ( Accessed: 17 Mar 2014)
Herborist office wed site
http://www.herborist-international.com/brand/herborist (Accessed: 17 Mar 2014)
Kevin Zhou ( Aug 2012) Herborist:
A Chinese personal care brand goes abroad
Asia Case Research Centre The University of HongKong
Gibbs,G.(1994a)
Learning in Teams: A Student Guide
. Oxford:Oxford Centre for Staff Development.
Full transcript