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Sakina Daginawala

on 1 February 2013

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Transcript of WeChat

WeChat is a mobile phone text and voice messaging communication service developed by Tencent in China. What does it do?


Hold-to-talk voice messaging Broadcast (one-to-many)
Photo/video sharing
Location sharing,
Contact information exchange. Who is the intended user of WeChat?

Intended for teenagers in the age group of 15-35

It has been taking off in Spain, Mexico, and Argentina since last summer.
It is now growing even faster in India than it was last year Negatives :

It is time consuming
Takes up a lot of battery power
Crashes easily
Too complex to use
Takes lots of memory space
Better Competitors Connects the user to unknown and unwanted people
Contains sexual content
Not appropriate for users of all ages
The FB contacts don't sync Negatives : Persona of WeChat

Visually animated
Mult Lingual : English, Arabic, Chinese, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Polish, Portuguese and a lot more
But Asian by birth
An dult
Easily adjustable.

Himanshi Shah
Priyasha Murarka
Sakina Daginawala Thank you !!
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