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Ethos, Logos, & Pathos

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by

Keisha Pantlitz

on 13 March 2015

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Transcript of Ethos, Logos, & Pathos

Ethos, Logos, & Pathos
Ethos
This advertisement very obviously appeals to an individuals ethics. Everyone wants what is best for their kids. However not everyone believes that assault weapons should be banned. Ethics are not always black and white, but this advertisement does a fine job at trying to erase all of the gray. When looking at the add there doesn't seem to be a choice. You can either ban assault weapons and protect the children or do nothing and risk their well being.
The Advertisement
About the Ad
This ad is a Public Service Announcement (PSA) from Moms Demand Action, a group that is campaigning against assault weapons. In the ad there are two little girls sitting it what looks like a library. One girl is holding the book
Little Red Riding Hood
and the other is holding an assault weapon. At the top of the ad it says "One child is holding something that's been banned in America to protect them. Guess which one."
Logos
There is plenty of logic behind this advertisement. An individual looks at the ad and sees that a simple children's book was banned because the main character was in possession of alcohol. So if this virtually harmless book was banned for the well being a children why not ban public purchase of assault weapons, something that is so obviously dangerous and life threatening. The advertisement is sending the message that a
logical
person would agree to put a ban on assault weapons
Pathos
A lot of feelings are evoked through this advertisement. At a first glance a person would wonder why was the book Little Red Riding Hood banned? Curiosity catches the person's attention and make them want to know more. After reading the entire as the first emotion felt would be a sense of protectiveness. No one wants to see a child get hurt. The next emotion may be anger, why isn't every possible thing being done to protect our country's children. The ad wants these emotions to cause the audience to want to act on the situation in order to solve the problem and bring safety to the children.
Full transcript